Products & Solutions
Dealers need a trade-in tool that generates quality leads and a high conversion rate. The Edmunds Trade-In Tool does exactly that — it’s fast, frictionless and built with the mobile shopper in mind.
Form completion rates (FCR)*
A higher FCR means more shoppers who use the tool end up submitting a lead; the Edmunds Trade-In Tool scored the highest rate we've seen in a study.
Second highest competitor
... [a] fast, frictionless appraisal tool that meets the shopper’s needs, AND because of its quick, easy-to-use design, it has an incredible form completion rate.
Brian Pasch of PCG Research
How the Edmunds Trade-In Tool stands apart
UX has to be perfect on mobile; the trade-in tool uses a mobile-first responsive design that's 100% native and keeps shoppers on your site
Optimized for a quick load time on mobile and desktop, which helps improve SEO, limit drop-off, and produce greater lead volume
Quick and easy for shoppers
Requires less keystrokes, limits the number of questions, and uses predictive search to help shoppers find their model as easily as possible
Integrates Google Analytics and Vistadash; no iFrames means a dealer can truly track their ROI
Edmunds is regarded as a trustworthy and credible third-party valuation source, which boosts the customer's confidence in the appraisal value
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*From a December 2018 PCG Research report commissioned and underwritten by Edmunds.
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