Dealers need a trade-in tool that generates quality leads and a high conversion rate. The Edmunds Trade-In Tool does exactly that — it’s fast, frictionless and built with the mobile shopper in mind.

Form completion rates (FCR)*

A higher FCR means more shoppers who use the tool end up submitting a lead; the Edmunds Trade-In Tool scored the highest rate we've seen in a study.
Edmunds

Edmunds

Second highest competitor

Second highest competitor

Typical vendors

Typical vendors

How the Edmunds Trade-In Tool stands apart
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    Mobile-centric design

    UX has to be perfect on mobile; the trade-in tool uses a mobile-first responsive design that's 100% native and keeps shoppers on your site
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    Light-speed fast

    Optimized for a quick load time on mobile and desktop, which helps improve SEO, limit drop-off, and produce greater lead volume
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    Quick and easy for shoppers

    Requires less keystrokes, limits the number of questions, and uses predictive search to help shoppers find their model as easily as possible
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    Transparency

    Integrates Google Analytics and Vistadash; no iFrames means a dealer can truly track their ROI
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    Trust

    Edmunds is regarded as a trustworthy and credible third-party valuation source, which boosts the customer's confidence in the appraisal value
*From a December 2018 PCG Research report commissioned and underwritten by Edmunds.