How do you Price a Supercar? - 2009 Nissan GT-R Long-Term Road Test

2009 Nissan GT-R Long-Term Road Test

2009 Nissan GT-R: How do you Price a Supercar?

November 02, 2009

Nissan GTR.jpg

Last week I wrote a post asking you to guess what we were offered by Carmax for the 2009 Nissan GT-R and what my asking price would be. If you're curious, you can check out the ad on Mota or Autotrader.

Some of your guesses were right on the money. We were shocked by how little Carmax offered. In the past they have often exceeded our expectation. But this time we were disappointed.

One of the most difficult tasks in selling a car is to set the right asking price. You need to get it as high as possible but still in the ball park. If you're not close, the phone won't ring. Often we go to Carmax as a way to help us find the sweet spot.

In this case, Carmax offered us $50,000 for the GT-R. Meanwhile, additional research has shown that many GT-Rs on eBay Motors aren't selling or meeting their reserves. Therefore, we've gone for an initial asking price of $66,000 to $60,000. Hopefully, we'll sell it for enough above Carmax's offer to make it worth the effort.

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