What's New for 1998
There are lots of improvements this year for the Sportage, including a new grille, new alloy wheels, tilt steering wheel, passenger-side airbag, better brakes, improved air conditioning and four-wheel ABS that replaces last year's rear-wheel ABS.
Many residents of the Midwest and along the East Coast don't know what the heck a Kia is. Kia's are built near Seoul, South Korea, and are currently sold in western and southeastern U.S. markets, but Kia plans for national expansion soon. The company builds an inexpensive compact sedan, called the Sephia, and a wonderfully affordable sport-utility called the Sportage.
Part-owned by Ford and Mazda, Kia relies heavily on resources from both companies as it struggles to its feet in a tough marketplace. The Sportage is the product of a collaboration between Kia, Ford, Mazda and suspension-tuning guru Lotus. Designed from the start as a sport utility, the Sportage sports tough ladder frame construction, shift-on-the-fly four-wheel drive, and a Mazda-based powerplant.
Two trim levels are available: base and EX. Base models are well-trimmed, including power windows, split-folding rear seats, a remote fuel door release, power mirrors, a rear defroster, power door locks, a theft deterrent system and a spare tire carrier. The EX adds alloy wheels, wood interior trim, and air conditioning. Optional equipment includes leather interior, premium sound with CD player, four-wheel ABS and an automatic transmission.
A wide variety of colors are available on the Sportage's smoothly styled flanks; few of which appear to have originated from the minds of the folks currently in charge of painting Matchbox cars. The look is rugged yet cute; perfect for family duty in the burbs. Off-road, we found the Sportage confidence-inspiring, but it didn't feel as tight as a Toyota RAV4 or Honda CR-V.
For most owners, that won't matter. Few SUV's actually leave the pavement, and on the pavement is where the Sportage shines. Lotus engineers worked wonders here, and the Sportage is stable and comfortable. The seating position is high and upright, visibility is outstanding, and the layout of the dashboard and controls is top-notch. Rear seat riders enjoy lots of room and support, afforded by stadium style elevated seating. From the driver's seat, the Sportage looks and feels much more substantial than its low price would lead you to believe. Our only quibble with the Sportage's interior is the lack of storage space, though this year's standard spare tire carrier certainly helps.
Kia hopes the younger families and active singles that will be buying the Sportage will find its affordability a welcome trade for some cargo room. With a loaded 4WD EX topping out at less than $22,000, we think they've got little to worry about.