2013 Kia Soul Wagon Review | Edmunds.com

2013 Kia Soul Wagon

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What Others are Paying: ! 4dr Car with no optional equipment

Pricing & Edmunds True Market Value®

  • $19,760*
  • Dealer
  • Invoice

  • $20,675
  • Sticker Price
  • (MSRP)
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The True Market Value® (TMV®) price is our exclusive method for calculating what others are paying for a 2013 Kia Soul Wagon in Ashburn, VA (based on actual sales data from your region).

Kia Soul Features and Specs

Features & Specs

  • Engine 2.0 L Inline 4-cylinder
  • Drivetrain Front Wheel Drive
  • Transmission 6-speed Automatic
  • Horse Power 164 hp @ 6500 rpm
  • Fuel Economy 23/28 mpg
  • Bluetooth Yes
  • Navigation No
  • Heated Seats Yes

Review of the 2013 Kia Soul

  • The 2013 Kia Soul brings hipster styling and a fun-to-drive nature to the realm of the practical hatchback.

  • Safety | Reliability
  • Pros

    Loads of available features; user-friendly controls; ample passenger space; funky style; low price; long warranty.

  • Cons

    Limited cargo room versus a few competitors; stiff ride with 18-inch wheels.

  • What's New for 2013

    For 2013, the Kia Soul sees just a handful of minor changes, which include newly standard Bluetooth connectivity for the manual-transmission base model, power-folding outside mirrors for the "!" trim level and revised Kia badges for all.

What Others Are Saying

Customer Reviews

  Average Consumer Rating (7 total reviews)  |  Write a Review

I really love my kia

by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

I bought my Kia Soul ! in March 2013 and absolutely love it. I think it fits my personality and lifestyle perfectly. I have a yellow lab and can easily throw her in the back.

1 of 4 people found this review helpful

Tremendously disappointed

by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

Ironically I had a kia soul plus, one that I got in 2010 and I had no complaints with it. I had a wreck in December of 2012 and had to get another car. I chose to upgrade and get another soul exclaim, premium package. BIG MISTAKE!! It is an extremely bumpy ride and my kia plus wasn't like that so I was confused by this!!! The leather seats are so hard I had to get a cushion to place on the seats. Whenever I clean my seats or sit on them, lent is always left on them. No matter what I do, lent is always left!!!! Plus i have nothing but problems with the Bluetooth!! The mpg is acceptable I guess and the wheel turns nicely. Those are the redeeming qualities. ALL in all i'm disappointed.

3 of 8 people found this review helpful


by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

If you haven't bought one of these yet when on your test drive make sure you take it out on the interstate then roll the back windows down about halfway. The noise and vibration you will have is un bearable. You can't even talk to anyone not even the passenger. In addition roll down the drivers window about two inches while the back windows are down. It will shake so violently you will think it will shatter. I have spoken to many KIA dealers and they say this is a definite design flaw on several of their vehicles and cannot be resolved. They have contacted KIA engineering and they suggest keeping the windows rolled up at high speeds. Yeah right. Had I know this I would have NEVER bought one

5 of 5 people found this review helpful

New soul !

by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

I absolutely love, love my Kia! I went with the Exclaim as I wanted all upgrades possible and am glad I did. There is not a feature I could imagine that is not in this vehicle. They thought of everything. I love the way it handles and the roll back feature also. The car is very solid and lots and lots of room. Nice and peppy and handles well in the rainy conditions we have been having. So very glad I traded and feel a joy just driving my car!! Now, if I can get it from being dinged in parking lots life would be perfect!!!!

5 of 5 people found this review helpful

Very pleased with this car!

by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

I have always owned large 4X4 quad-cab trucks but got sick of dumping money in gas. I wanted a vehicle that was easy on gas, fun to drive, fit in my garage, and loaded with options. I researched for a few months and narrowed it down to about six finalists. I test drove them and narrowed it to two, the Hyundai Elantra and the Soul Exclaim. I love both vehicles but the Soul won me over because of the cargo capacity and ease of access. The Soul is fun to drive and I like the high seating position. It doesn't feel like I'm down in a go cart. Visibility is outstanding and the interior is perfect. My gas mileage is very good. I average 24 city, 31 highway and 35 on long country drives.

6 of 6 people found this review helpful

Regarding the below review regarding

by on
Vehicle: 2013 Kia Soul ! 4dr Wagon (2.0L 4cyl 6A)

Aparently the reviewer below mine hasn't heard about the problems the EPA found with the sticker listed on the KIA car models with wrong fuel mileage...caused by an error in the testing done by KIA in Korea on the KIA Soul and a few other KIA models. To make a long story short...the base Soul actual fuel mileage for example was LISTED on the window sticker as 27/35 mpg but new figures are 25/30 for the smaller 1.6 base engine...and for the bigger 2.0 engine it WAS 26/29 mpg listed and actual new figures are less mpg to. I signed up with KIA and now get a KIA debit card to use for gasoline based on how far I drive and they add 15% more for your trouble. Simply register with KIA.

Gas Mileage


  • 23
  • cty
  • 28
  • highway
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Edmunds Insurance Estimator

The Edmunds TCO® estimated monthly insurance payment for a 2013 Kia Soul Wagon in VA is:

$138 per month*
* Explanation

Full 2013 Kia Soul Review

What's New for 2013

For 2013, the Kia Soul sees just a handful of minor changes, which include newly standard Bluetooth connectivity for the manual-transmission base model, power-folding outside mirrors for the "!" trim level and revised Kia badges for all.


The 2013 Kia Soul might be inexpensive, but this certainly doesn't mean it's cheap. Even for the entry-level model, you get solid build quality, a peppy direct-injected engine and an audio system that boasts satellite radio and an iPod hookup. Available two-tone interior color schemes, houndstooth-print upholstery and illuminated audio speakers bring welcome touches of personality not expected from cars in this price range. Furthermore, the more expensive versions of Kia's crossover offer even stronger performance.

As expected, the Soul scores well in the EPA's fuel economy testing, and an optional Eco package allows the 2.0-liter engine to achieve nearly the same mileage estimates as the 1.6-liter. The magic happens thanks to low-rolling-resistance tires and stop/start technology that automatically shuts off the engine when you come to a stoplight and restarts it as soon as you lift your foot off the brake pedal.

With such a compelling blend of style, practicality, affordability and features -- and let's not forget its 10-year/100,000-mile powertrain warranty -- the 2013 Kia Soul stands firm as one of our top picks for a small hatchback. That said, there are other choices you might want to check out. If even greater cargo capacity is a top priority, we'd suggest checking out the Scion xB and Honda Fit. And if fuel economy or handling are at the top of your list, other good candidates include the Chevy Sonic and Ford Fiesta. But if you're looking for a car that's both funky and practical, it's hard to beat this overachieving little Kia.

Body Styles, Trim Levels, and Options

The 2013 Kia Soul is a four-door hatchback available in three punctuation-inspired trim levels: base, + and !.

The base model's standard equipment includes 15-inch steel wheels, full power accessories, air-conditioning, a height-adjustable driver seat, cloth upholstery, a tilt-and-telescoping steering wheel, a 60/40 split-folding rear seat, a trip computer, Bluetooth phone connectivity and a four-speaker sound system with CD player, satellite radio, an auxiliary audio jack and an iPod/USB audio interface. When equipped with the optional automatic transmission, the base Soul gains keyless entry, rear privacy glass, cruise control and a height-adjustable driver seat.

The Soul+ includes all the above along with 16-inch alloy wheels (optional on base), heated mirrors, dash-top and center console storage bins, a leather-wrapped steering wheel, some faux metallic interior accents and two additional speakers. The available Audio Upgrade package adds automatic headlights, a rearview camera, the Uvo hands-free media player interface and an eight-speaker Infinity sound system with HD radio and tricolor speaker lights. The optional Eco package adds fuel-saving features like an automatic stop/start system, an upgraded battery and low-rolling-resistance tires. Also available is a sunroof bundled with foglamps.

The top-of-the-line Soul! adds 18-inch alloy wheels, a sunroof, power-folding outside mirrors, upgraded headlights, foglamps, LED daytime running lights, houndstooth pattern two-tone upholstery, an auto-dimming rearview mirror and the Audio Upgrade package. Optional on the ! is a Premium package, which adds keyless ignition/entry, leather upholstery, heated front seats, automatic climatic control and a navigation system with real-time traffic and a touchscreen interface.

Powertrains and Performance

The front-wheel-drive Kia Soul is offered with two different engines. The base Soul gets a 1.6-liter four-cylinder with 138 horsepower and 123 pound-feet of torque. A six-speed manual transmission is standard (including a hill-start assist function) and a six-speed automatic is optional. EPA mileage estimates stand at 25 mpg city/30 mpg highway and 27 mpg combined regardless of transmission choice.

Soul+ and ! models get a 2.0-liter four-cylinder that puts out a healthy 164 hp and 148 lb-ft of torque. Transmission choices are the same as the base model, but the Soul! is automatic only. In Edmunds performance testing, a Soul! went from zero to 60 mph in 8.8 seconds -- a strong time for this class. EPA-estimated fuel economy is 23/28/25 with the automatic and 24/29/26 with the manual (or if equipped with the Eco package). All of the Soul's fuel economy estimates are better than other funky hatchbacks like the Nissan Cube and Scion xB, but fall a bit short of more conventional small hatchbacks.


Standard safety equipment for all 2013 Kia Soul models includes four-wheel antilock disc brakes, stability control, traction control, front-seat side airbags, side curtain airbags and active front head restraints. Hill-start assist is also now standard across the lineup.

In government crash tests, the Soul earned an overall score of four stars (out of five), with four stars for overall frontal impact protection and five stars for overall side impact protection. The Insurance Institute for Highway Safety awarded the Soul its highest score of "Good" in its frontal offset, side-impact and roof-strength tests.

In Edmunds brake testing, a Soul! came to a stop from 60 mph in 120 feet, which is a slightly shorter than average distance for this segment.

Interior Design and Special Features

Just because the 2013 Kia Soul is long on style doesn't mean it's short on practicality. With its modern look and pronounced center stack, the passenger cabin offers a nice balance between form and function. Quality materials and a useful amount of acoustic insulation help make the interior seem refined and relatively quiet, while details like the available two-tone houndstooth upholstery give the Soul more flair than similarly priced competitors.

Gauges and controls are logically located and intuitive to use, even when you take into account high-tech options like the voice-controlled Uvo infotainment system that allows you to control your cell phone, iPod and more with voice commands. The optional Infinity audio system's illuminated trim rings for the speakers flash to the beat of the music, and it's kind of fun.

One of the benefits of the Soul's boxy design is abundant head- and legroom, even in the backseat. Behind the rear seatbacks is 19 cubic feet of cargo room, which grows to 53 cubic feet with both sections of the 60/40-split rear seatbacks folded down. This is on par with many competitors, but those who need maximum schlepping capacity should consider the Scion xB's cavernous 70-cubic-foot cargo hold.

Driving Impressions

With plenty of power on tap, the 2013 Kia Soul is enjoyable around town and confident when merging onto a freeway. However, while there's ample power with the 1.6-liter engine, we still think most buyers will be happier with the gutsy 164-hp 2.0-liter, especially since the difference in fuel economy is so small. Both the six-speed manual and automatic transmissions are well-matched to either engine.

In terms of handling, the Soul doesn't offer the sort of zippy agility found in the Chevy Sonic or Ford Fiesta, but the Kia isn't a soft snooze-mobile like the Nissan Cube either. The steering has a reassuring weightiness to its effort level at highway speeds, while the response proves crisp and linear on a twisting road. The brake pedal has a reassuringly firm feel. The ride is a bit firm over bumps and ruts, especially on models fitted with the handsome 18-inch cast-aluminum wheels.

Talk About The 2013 Soul

† The True Market Value® (TMV®) price is Edmunds’ estimate of this type of vehicle’s current average selling price in your area – that is, what others are paying. This TMV® price is based on information concerning this vehicle provided by the dealer, and the accuracy of this price is dependent on the accuracy and completeness of that information.