Chapman Chrysler Jeep Dodge Ram

I wanted to buy a jeep. They have one that is exactly what I want. They are marking their jeeps up above MSRP sometimes as much as $5,000. I wanted to buy from them because of their location. There is Jeep dealer 10 mile away in Lansdale that sells for MSRP. Why does Chapman need to charge more? What do I get for the extra $3,500 they want? Crazy!