Honda of Frontenac

After an exhaustive car search involving visiting showrooms, placing phone calls, taking test drives, and kicking tires, a last minute price quote request through Edmunds.com resulted in the purchase of a Honda Accord EX-L from Huey's. In short, Huey's was outstanding and I wish we had started out here because it would have saved a lot of time & stress. Huey's replied within 2 hours from our Edmunds.com internet price request with an actual quote, a summary of *all* costs we would be paying, and a solid outline of their value proposition. Other dealers responded with noncommittal "bring us the lowest offer & we'll beat it," which is a thoughtless baiting tactic by comparison. We appreciated Huey's comprehensive response, and gave them first crack at earning our business. Turns out that's the only crack we needed to give. Working with Beth Guard and the Finance Department was a refreshing change from all the "Let's Make a Deal" greasy salesmen we met on various lots. Our follow-up e-mail questions were answered quickly and comprehensively. Huey's had a good variety of Accords in stock, and also presented several other color and trim options they could secure within 48 hours. Beth gave us a lot of leeway to think, research, and explore throughout the sales process. There was not one iota of upselling -- no credit life insurance, no VIN etching, no scotchguarding, and no pressure tactics. It was almost eery to not have a single "gotcha" charge and to be in such control of the buying process. Huey's delivered value in 4 ways: First, the lowest cost in St. Louis. Second, a great inventory on the lot and fast access to an even bigger reserve inventory. Third, they have a sales team that's transparent, efficient, accommodating, responsive, straightforward, and very respectful of the buyers. Fourth, no surprises. None. Lastly, as a seasoned negotiator with sales experience myself, I am confident that this was the best price we could have gotten for an Accord. Other dealers were selling demo Accords for nearly the same price as our new one with a take-it-or-leave-it approach on pricing. It's hard to believe that the internet quoting process can be so fast yet give better pricing than a prolonged face-to-face negotiation in the showroom. Huey's is a great face for Honda to have for its customers, and they have a great value proposition for internet buyers.