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Zimmer Chrysler Dodge Jeep Ram


1086 Burlington Pike, Florence, KY 41042 (map)
Today 9:00 AM - 8:00 PM
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Dealership Sales Review

1 out of 5 starssales Rating
Bait and Switch
Written by Hellcat on 01/16/2018
I filled out an online appraisal for valuing my trade in. It was a very low offer so when Calvin from sales called I told him I wasn't interested because of what I was offered. He explained it was just a generic appraisal that was very conservative. I told him what I had to have for my trade and he said that wouldn't be a problem because my car was rare and hard to come by. I explained to him that I didn't want to waste my time because it was an hour drive there and an hour drive back. He said he was sure they could get to my number that I needed. We spoke a few more times through (saved) emails and then I headed out to meet with him. I picked out a truck that was priced at 45,000 and told him again what I needed out of my car. He went to speak to a manager and when he came back they offered me $5000 less for my car and raised the price of the truck by $6000 from the listed price. He initially acted as though the price increase of the truck was an oversight and easily fixed but after speaking with his manager and coming back with the correct price there was a decrease in the trade in value of my car by another $4000 to "off set the price difference". Talk about bait and switch. I had a problem with them doing something crooked like this about a year ago but they made it right so I thought I'd give them another chance. They knew they wouldn't give me the price that I needed but they thought if they lied and got me there for a few hours I would just give in to them. The sales manager was very condescending and rude when we told him we were done. He said when they offer a price like that over the phone it's just to get you in the door. If they tried to steal from me twice but was caught both times don't for a second think they aren't trying the same tricks with everyone else.
  • Recommend this dealer? No
  • Purchased a vehicle from this dealer? No
  • Did the dealer honor all commitments made? No

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