Deery Brothers Ford Lincoln
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Dealership Sales Review
sales Rating
Trust is a Factor
Written by 11/09/2009
onI have a very specific truck in mind and believe in the TMV found on Edmunds. After weeks of research, it has proven itself accurate in every instance. I stopped at Chezik Bell Ford to look at a Certified 2005 F150 Crewcab. They only had 3 used F150s on the lot. The salesperson came out, told us he was an assistant manager and gave me their asking price $19,949...which was $2,500 over the TMV. I figured we were close enough to make it worth my while to test drive it. The vehicle was fine, and I offered $500 below dealer retail TMV....it pays to go in armed with the Edmunds appraisal sheet. At that point the assistant manager started shuffling with papers to show me his mistake. The "actual" asking price was $22,481, BUT he could perhaps knock 5% off of that. I stood there wondering how anyone could look me in the eye, lie to me, know that I know he was lying, and not be totally ashamed. If he truly didn't know the "real" asking price before I test drove the vehicle, he has no business working there much less being a manager. I would have walked without the test drive had I been aware of what they were really asking.
I can only assume Chezik Bell sells only to the uninformed, as no one who knows the TMV would entertain their gamesmanship and unethical attempts to drag the process out, dangle the shiney bait, and then talk you into a fiscally foolish agreement.
This was the second time I'd dealt with Chezik Bell, and I was treated in a disingenuous manner the first time as well. They will not receive a third opportunity.
- Recommend this dealer? No
- Purchased a vehicle from this dealer? No