Audi North Atlanta

I bought a new $75k SUV (Q7 TDI Prestige S-line)...I negotiated a fantastic price ($65k) and trade value for my existing car. Everything went downhill from there. After the deal was set and paperwork was being completed, I was told by my salesperson, "The used car manager 'over-allowed' on your trade thinking we'd make up for it on the vehicle sale, but there's no profit on the sale. Instead of $38,500, the trade allowance will be $38,000." I remember a time when the better negotiator won...not so at Audi North Atlanta aka: Nalley Audi…I didn’t make a deal of it, but it was disappointing. I asked my sales person about the cost / benefit of a tow package from factory vs installed aftermarket. I advised I was asking, b/c there was a vehicle identical to the one I intended to buy that also had a tow package for $500 more. All I needed the hitch for was a bike rack. He replied, "Do it aftermarket, you'll save several hundred dollars." I took his advice. Turns-out, there's quite a bit to installing the trailer hitch on a Prestige package Q7 w/adaptive air suspension & parking sensors. It requires some electronics in order to integrate with the systems and prevent warning lights, etc. I learned all this after purchase and ended-up having to get the complete tow package installed...The cost of $1,500. Frustrating, since for $500, I could've had the exact same car with a tow package already installed. I would’ve typically researched this, but I was trying to help them complete the deal by the end of the month and trusted my salesman’s knowledge of the vehicle. He’d been selling cars at that dealership for 2 years. I also mentioned that I preferred to have the front grill without license plate holder. I was told the grill could be swapped-out for a few hundred dollars. Turns out that with the adaptive cruise control and parking sensors, that "swap-out" is more like $1,200. Frustrating as the aforementioned model with tow package also had front grill w/o license plate holder and for only $500 more. Wouldn’t it makes sense for a salesperson to give me better info with which to make an informed decision? Every sales consultant pitches that it’s their goal to give car buyers all the information required to make an informed purchase decision, yet that definitely did NOT happen at Audi North Atlanta / Nalley Audi. Also, when I told them that I had financing through my credit union, they advised that $1,500 of the discount was contingent upon me using Audi Financial - first I'd heard of that, and I told the Manager as much. She insisted that it was told to me earlier. Still don't remember that conversation...I went through the paces and Audi Fin came back with 2.99%, but Credit Unions were offering financing as low as 1.99%. 6-one / half-dozen the other. I didn't go with Audi Fin... Vehicle delivery was lack luster. I got neither a final handshake nor a "thank you for your business" from the new car manager. When I got into my new vehicle, it was sitting in the July afternoon sun without the engine (or AC) running. I intended to share my experience during the post-sale customer satisfaction call that I was certain would be coming. It's been 4 weeks; that call hasn't come... I called Audi Customer Service using the number in the welcome packet and shared my experience. The agent was shocked and said she'd have someone from the dealership call me. I replied that I had no interest in a call, b/c they are all professionals and my experience wasn't an oversight or lack of training. It was intentional. My opinion - they lost interest in customer service when there wasn't sufficient profit. Reminds me of a child who takes his ball and goes home when he's not winning. At the customer service person’s continued urging, I agreed to accept a call from the GM. I’ll skip the details, but the call wasn’t worth the time. It started with her introducing and asking “What can I do for you?” My unspoken answer was ‘absolutely nothing – I purchased 100k warranty and the 50k service plan…I’m set.’ During the 5 min phone call, she agreed to several missteps by her staff, but offered nothing more than a half-hearted apology. As if to say “We’re Audi…we can afford to lose a customer or two.” It seems the dealership is a representation of the GM…Disappointing. Less than 2 yrs ago (Halloween of 2013), I bought a $75k BMW 550i from Global Imports. That too was a deal that left little to no profit for the dealership. Even so, it was an exemplary car buying experience. Once the negotiations were finalized, the salesman and management made me feel cherished as a customer. It was like I was joining an exclusive club of Global Imports customers. I fully expected the same level of service from Audi. It was a truly disappointing experience. So, my advice is this. If you're like me and want a great deal on an Audi, negotiate with Nalley Audi / Audi North Atlanta to get the price you want, and then seek that same price and a much better car buying experience at another Audi dealership.