Crain Hyundai North Little Rock

In researching my options in purchasing a new vehicle, I used Kelley Blue Book, Edmonds, Car and Driver, USAA, Consumer Reports and You Tube. I made my final choices between a Chevy Cruze, Mazda 3 and Hyundai Elantra Limited. I made my first visit to Crain Hyundai (North Little Rock) at about 8:45am. I was greeted quickly and reviewed the car and took a test drive. The car was incredible. In having limited time, I informed the salesperson to put something in writing to me ASAP seeing I would be making a purchase within 72 hours. I provided my business card with e-mail. Well, 6 hours later. No call or e-mail so I drove back to the dealer (10 miles) to obtain a quote from the manager. Within minutes and a second test drive, I had my quote in hand. In reviewing any negative comments regarding the dealer, all seemed to revolve around customer education. I had researched value, pricing, msrp and the competition. The dealer's original offer was high with a differant finance rate than was one on the sign. However, it was clearly indicated on the sign it was for 2010 models and I was purchasing a 2011. Well, upon some insight negoiation by me, I manage to get the car price dropped by $2,000, free tint, 1 year FREE Crain Maintainence program and lowered my finance rate from 3.99% to 2.75%. The key in receiving any deal is doing your homework. I actually knew more about the vehicle and competitor's vehicles than the salesperson. There was a couple of times I wanted to hit the salesfloor myself. There is high turnover in all car sales positions. Often, salespersons are under educated on the product or will simply lie to make a sale. As for any high pressure sales or after sale maintainence programs pressure, it didn't happen. The finance department was knowledgeable and offered a great deal on the program. However, I declined and verified I could actually add the program anytime during ownership of the car. Overall, I had a good experience with Crain Hyundai because I was prepared for the process and relied on the facts I obtained.