Mazda of Roswell

This a long review, but I want to forewarn those who are considering going to this dealership. First off, I went to the dealership only because the salesman had gotten my name and number and called me. I should have hung up after the first 5 minutes, but it became obvious that he was immensely more knowledgeable than the salesmen I'd talked with at 2 other seedy Mazda dealerships. Long story short, he kept me on the phone for an hour, countering every one of my arguments with facts and figures about a new 2014 Mazda. When I told him I would only visit the dealership if they would use my trade-in to waive all up-front fees. Although he made no promises, he was incredibly enthusiastic in assuring me that they could do a great job of getting me into the car. As others have noted in their comments, when I met this salesman he was very friendly, personable, and had an incredibly in-depth knowledge of the vehicle. My wife and I were taken on a test drive, and we were very, very impressed with the way the salesman used the contours of the road (in rainy weather) to demonstrate the power, handling, and safety features of the vehicle. By the end of the test drive we were 100% sold. However, after the test drive the rest of the experience was a nightmare. Sadly, we ended up walking away from this fantastic vehicle that we believed outperformed all other manufacturer's vehicles in its class. The trade-in assessor and sales manager came up with numerous 'rationalizations' designed to make our trade-in appear absolutely worthless. Our car (from a different mfr) has been extremely well-cared for, with all recommended maintenance performed by the mfr, always with all genuine parts. Mazda of Roswell offered us only $1,400 for our trade-in. Later that night I went to the NADA website, entered all my car's stats, and NADA reported that even if my car were categorized as a "Rough Trade-In" (means car in horrible condition, requires considerable repairs, might not even run, has a myriad of body defects and permanent interior stains, etc.) -- which it's not -- its trade-in value is $3,700. My car has none of these defects, and it runs/drives smoothly and dependently. I ran the same info on the Kelley Blue Book website and got the same trade-in value, give or take 50 bucks. MOR also greatly de-valued my car because a Carfax report said it has had 6 owners (that number shocked me). When I read the report, it showed there had only been 2 'customer' owners (i.e. folks who had bought the car for personal transportation): the person who bought the car when it was new, and me. The other so-called 'owners' were wholesalers and dealers who had taken possession of the car to try to sell it. When I pointed this out to MOR, I was told that buyers and wholesalers only look at the number of owners and stop reading if it's greater than 2, abandoning any interest in looking the car over to determine its current condition. This morning I wrote to Carfax asking if they're in agreement with my interpretation of the 6 reported owners, so I can have documented accountability when I next try to use my car as a trade-in or sell it myself. I was so frustrated when I learned all of the above that I wrote to the salesman and told him I'm going to contact Mazda USA to see if they can set me up with a dealership whose managers are willing to deal with me fairly. If you want a great test drive to get thoroughly acquainted with a Mazda, I highly recommend going to Mazda of Roswell. But if you decide after the test drive that you love the car, make your purchase elsewhere.