2015 Volvo S60: No Longer Under the Radar
August 24, 2015
I had a weekend road trip planned and had my eyes on our long-term Sonata. That didn't pan out, and neither did the road trip unfortunately, but in lieu of the Sonata, fleetmaster Mike suggested the 2015 Volvo S60 instead.
Thank goodness he had. I'd been missing out.
I hadn't spent much time in the S60. Our long-term Volvo has never really been on my radar and up until I grabbed its keys this time, I'd only been in it once — and that was just because Cameron Rogers made me sit in it to show off how comfy the seats are.
Blame it on my past life as a car salesman.
Meeting with customers and trying to close deals, shoppers would often talk about the other cars they needed to drive before making a purchase. For a dozen years, my shoppers brought up the usual suspects: Audi, Lexus, Toyota, BMW, and Ford. Rarely did my customers mention Volvo, with the exception of the XC90.
Where I sold cars, it seems that many shoppers didn't have Volvo on their radar, either. At least the ones I met.
That's a shame, because the S60 is pretty sweet.
In 2014, 16.4 million new cars and trucks were sold in the US, and the average price was about $32,600. With a starting price slightly north of $34,000, the S60 is reachable territory for many new car buyers. My guess is that many people just didn't know how nice the Volvo product, outside of the SUV, really was.
But there's some evidence that's changing. The model year 2014 S60 sold a respectable 15,078 units. Model year 2015 has already sold more than 20,800 units. That's a pretty healthy jump.
Makes sense to me. This S60 has the goods to satisfy most shoppers. It moves well, looks good, and even the base model comes with a slew of standard features. The S60 is definitely on my radar now.
I will pay closer attention to the Volvo over the next 12,000 miles — assuming I can get the keys before Erin.
Matt Jones, Retail Editor