2011 Volkswagen Jetta TDI: Coming Out of the Shadows
July 19, 2011
Unlike you're some sort of sales data geek, you probably don't know that the latest Jetta is experiencing a bit of a resurgence. Through June of this year, the Jetta is up 77% over the same period in 2010. In June alone, sales more than doubled over the prior year.
Maybe this is just a sign of a market that's finally bouncing back, or maybe this Jetta is a far better combination of what the U.S. consumer in looking for in a compact sedan. We've noted on various occasions that we weren't all that impressed with the visible cost cutting done to make this Jetta more affordable than its predecessor. Then again, a lower price automatically translates into more potential buyers.
As you can see here, the new Jetta isn't dramatically different in terms of styling compared to the older model. The average buyer probably barely notices the difference. One thing they always notice, however, is a difference in price. It's probably why Volkswagen's plan is working so far. Should be interesting to see if it works for the Passat too.
Ed Hellwig, Editor