Pros: Still surprised at how comfortable the car is. Great seat shape. Love the range on the telescopic steering wheel adjustment. Great car for smaller people. Standard tech package is very useful and convenient. Can't ask for a better screen and the image quality from the back-up camera is razor sharp. The mpg has been wonderful. Even when the low fuel light comes on I have been able to go another 80+ miles making for many tanks of gas where I have gotten 500+ miles on just one fill-up. Cons: This is not the best choice for rural/country roads that suffer from neglected maintenance. Potholes, broken pavement, and rain washout make for suspension killers on this car's tight and sporty suspension setup. The car is too light and although your cabin comfort is not all that compromised on a bad road (as long as you can handle being tossed around a bit that is) a rear pinch weld/tack weld in the rear frame broke on mine and took three dealer visits to fix. I have already had to have the driver side strut and strut bearing replaced and the day after it was replaced I was hearing the passenger side creaking. Beware of the extremely limited supply of what is the rarest tire size ever 185/60R16. This tire is a specially designed Toyo Proxes tire for the Scion/Toyota iA and is only available at dealerships. My passenger side rear tire blew out before 5000 miles and cost $180 to replace at my dealership. That is an insanely high price for a budget subcompact car tire. Conclusion: I have found myself looking at a heavier tougher vehicle for the roads I drive in less than a year of ownership. Is there value with this car? Yes, if you live and drive on nicely maintained roads and don't mind the limited tire options and availability.
The car is peppy for its engine size; the controls are intuitive and have the right feel. I like the "largemouth bass" front grille, but others may not. The overall exterior look is smart and stylish, not dated or bland like some other subcompacts. The audio, including the hands-free mobile telephone set-up, is first rate. (Note that there's no factory CD player option available.) The 7-inch video display prominently propped up on the dashboard is beautiful. I'm tall, well over 6', and I'm still comfortable when driving for extended periods. The steering wheel telescopes, and the driver's seat can be raised or lowered, to accommodate drivers of both average and above-average height. The highway gas mileage is stupendous, nearly equivalent to a conventional hybrid. You have to be reasonable in your expectations when driving up steep hills, but I don't sense the engine struggling or over-revving to maintain sensible highway speeds. The car's safety features, including the back-up camera and the low-speed collision-avoidance system (which includes automatic braking) are great for this class. Overall, especially considering the cheap price, it's a great value and a fun ride. I'm very happy with my purchase.
First and foremost; this is a Toyota built by Mazda in Mexico. That's a plus for value, performance, pricing and design. The pros are many and I'll list a few. The 6 speed manual transmission ranks with BMW for ease of shifting and overall responsiveness. The car handles as well or, probably, far better than any car in its class. Fuel economy is on the fringe of a hybrid. I get 32 to 35 in town and 44+ on the highway. You'll hear the car is sluggish on hills and while passing at high speeds. I can only believe comments like that are based on the automotive or not shifting at higher RPMs (3,200 to 3,600). If you shift at lower RPMs the car does not receive adequate torque and may seem sluggish. It's not. The car's safety features are first in its class and one can expect a five star crash rating. It comes with a myriad of standard features; many you'll pay more for in other cars in its class. The information system is easy to use and provides you a wide range of necessary information and entertainment features. I could add many more pros but choose to provide you with a few cons. This is a four seater. The center back seat is virtually useless. The car's digital tachometer, with its analogue design, is small and hard to read in direct sunlight. This is a minor issue because, with the manual transmission, it's a necessity. In the center of the tach you'll see two numbers; the gear you're in and the gear Toyota suggests you should be in. The suggested gear must be based upon fuel economy not performance. It has you shifting into 6th gear at 47 MPH...absurd. In summary this is not a sub compact. It's the same size as the Civic. Making it a compact. I've owned several cars including numerous BMWs, a Lexus and Jaguar. For $16,500 to $20,000, finding a better car, especially with an exceptional 6 speed manual, will be virtually impossible. Have now owned this car for seven months and am still impressed. A few positive updates. I have gotten 48 miles per gallon on the highway. The car's performance continues to impress me. It isn't slow and if you have the manual and downshift when it makes sense, it's not slow on hills or on highways. I have one legitimate concern that potential buyers must consider. The tire size on this car is 185 60r 16. There is only one tire made in this size in the US. It's a Toyo. The tire is average, at best, and finding a replacement other than from a higher priced Toyota dealer is a challenge. In fact, only one of some 15+ tire retailers carry this tire, Tire rack. They charge $101 for the tire plus shipping. Toyota dealership charge more. This fact, coupled with the fact that the car comes with a small spare, is a flaw that cannot be resolved. I've now owned this car for 15 months and it continues to impress but the Toyo tires that come on the car remains a significant error on the part of Toyota or Mazda. I've done 6,400 miles of driving and the tires, according to Toyota, Tire Rack and Toyo will not last 20,000 miles. This is the only tire in its size that available on the iA and Toyo has told me the replacement tire would result in the same tire life. I check my tire pressure twice a month and rotate the tires as recommended. This issue is not on me. Poor life expectancy coupled with sub par handling performance and just average wet and dry traction are an annoyance that can't be resolved. Would I still buy this car again, of course. I'd just expect to pay more often than average for tire replacements.
This car has by far exceeded my expectations. I also currently own a newer full size luxury sedan. I was looking for small, fuel efficient an decently comfortable. I looked at, test drove and considered Honda Fit (terrible CVT transmission, sluggish engine response. Great head/legroom, lots of interior space) Toyota Corolla (They don't refer to the Corolla as an appliance for nothing, BORING!) VW Golf (awesome but several thousand dollars more, and MPGs not great) Hyundai Accent (ok all around, not much tech and kinda slow acceleration, rather bland) Chevy Sonic (my 2nd choice with the Turbo only, base engine too slow. great car all around but cost several thousands more to get similar features, and gas mileage is rather bad for the segment) The IA has a great, almost upscale fit and finish. The interior is especially nice, so many complements. The safety features, tech gadgets etc are so much more than anything in this segment offers for $15,000. The car is actually a Mazda 2 with Toyota badges, and that is evident throughout, especially the amazing engine, transmission tuning and exterior styling. This car does not feel cheap. The ride and handling are far about the class standard, more on par with the Mazda 3 (zoom zoom) I was so surprised. People have complained of this vehicle being slow, the cure to this is turn off traction control and turn on sport mode. Its no sports car, but it will totally surprise you. Its a hoot to drive on windy roads. The only negative I found is the seats could be more comfortable, but they aren't by any means bad, and the rear legroom isn't great. All and all for the money I don't feel this vehicle can be beat. I chose this over the above mentioned vehicles and have zero regret.
In May 2017, I helped my son test drive and select his own first new car. We compared 2017 versions of the Mazda3 sedan, Corrolla LE, Corrolla Im hatchback, and Subaru Impreza. The Subaru had the nicest ride, felt like a bigger car, and yet had great handling. That was our favorite. But price was a factor so he went with the Yaris Ia because it was less expensive to begin with and then factoring all the discounts from Toyota (and none from Subaru) the final gap was almost $6,000! The Yaris Ia has a nicer ride and handling than the Corrolla and cost less. Other items we liked: Alloy rims, (not plastic hub caps), nicer dash materials/layout, huge screen w/backup camera. This is an excellent value when you consider safety, tech features, 2 years of maintenance free, Toyota resale value, etc.