Less rear legroom than 2009 model; engine start/stop system produces noticeable engine vibration when transitioning from off to on after a full stop.
When Toyota's engineers began working on the 2010 Toyota Prius back in 2004, they knew the opposition would be gunning for them. With the 2010 Honda Insight and the 2010 Ford Fusion and Mercury Mariner hybrid twins all slated to launch before the new Prius, it wouldn't be easy to remain a standout.
Their answer was to crank up the volume: The 2010 Prius -- for all of its exterior resemblance to the previous-generation Priuses -- is a significantly changed, significantly improved vehicle. Never mind that it's a 50-miles-per-gallon hybrid; it's at last a real midsize car. The Prius is no longer just a fuel-efficient people hauler for weekday commuter duty but a real seven-days-a-week family car.
The Prius powertrain is 90 percent new, the passenger compartment has grown in size, there's an optional suite of safety technologies previously available only in the company's luxury Lexus line, and while pricing hasn't been announced, the state of the economy is likely to keep it from moving up much. Figure around $23,500 for the standard Prius II, with three additional trim levels (Priuses III through V) and a trio of option packages ratcheting the top price to well over $31,000.
In case you're wondering what happened to Prius I, it will come later in the year as a decontented model aimed at price shoppers who might be drawn to the Honda Insight merely because of its $20,470 MSRP -- $2,250 below the cheapest 2009 Prius.
Toyota says that despite an economy gasping for air and auto sales sinking faster than the Lusitania, it expects to sell 100,000 during 2009 and 180,000 in 2010 -- equaling its previous best year of 2007. The strategy depends heavily on the company's ability to sell its message of improved performance, comfort, refinement and efficiency; best-of-class technology; and value for the dollar in a vehicle that still tells the world you are driving green. The state of the economy is likely to be the decider, but word of mouth is going to count a lot and the third-generation Prius is likely to generate a lot of it, all good.
With an EPA rating of 51 miles per gallon in the city, 48 mpg highway and 50 mpg combined, the new 2010 Toyota Prius retains its title as the industry's most fuel-efficient vehicle.
But while the mpg numbers sound impressive, they don't necessarily represent a ton of cash savings: Versus the Honda Insight, rated at 41 mpg overall, the Prius driven 15,000 miles a year would provide $130 in annual fuel savings with gas at $2 a gallon; $325 at $5 a gallon.
However, with the big jump in fuel economy comes a boost in power and performance. Toyota keeps refining its multipatented Hybrid Synergy Drive, and for the 2010 Prius it has enlarged the gas engine to 1.8 liters from 1.5 liters, boosting engine output to 98 horsepower and 105 pound-feet of torque.
Ironically, it's the extra oomph that helps give the 2010 Prius its improved fuel economy -- the bigger gas engine actually works less when accelerating and climbing hills. Total output with the now lighter, more compact electric motors engaged is 134 hp. Acceleration has improved to a company-claimed 9.8 seconds for a 0-60-mph dash, compared to 10.2 seconds for the '09 model.
Improvements in the electric portion of the 2010 Prius' powertrain include a lighter but more powerful nickel-metal hydride battery pack that extends the amount of all-electric range you can squeeze out.
The 2010 Toyota Prius has almost exactly the same footprint as the '09 model, but uses an all-new platform and suspension system that it shares with the Toyota Corolla and Matrix, and the Scion xB. While that doesn't make it a sports car, it improves handling significantly. In a day behind the wheel we found that the suspension keeps the Prius relatively flat even on the sharpest corners, and while the electric power steering is a little dull, it is sufficiently communicative that you never wonder if you'll really go where you're pointing.
There are three driving modes, selected by pressing the appropriate button on the dash: ECO tones down the throttle response to provide maximum fuel economy; EV allows you to hold the car in all-electric mode at speeds of up to about 26 miles an hour, as long as the battery charge holds out (that's about half a mile); PWR boosts throttle response in the middle range, providing a significant increase in passing power.
The Prius' new suspension and interior transform what has been a marginal cruising car into a touring delight. The ride, while not soft and bouncy, is compliant enough to spare your kidneys; the steering works with you, not against, and while wind noise is there, it isn't particularly noticeable. There is a bit of road noise though, as Toyota sacrificed a few pounds of sound deadening to lighten the car.
One of the biggest improvements is on the driver side of the cockpit. There's an all-new seat that is more supportive, has greater aft travel and is, finally, height-adjustable (with a hand lever). The multiadjustable seat combines with the first-ever telescoping steering column in a Prius -- it tilts, too -- to make it possible for all but the shortest and tallest of drivers to find the perfect behind-the-wheel arrangement.
Toyota moved the Prius' distinctive roof peak back by 4 inches to provide a sleeker, more slippery rake for the windshield and increased total interior and cargo volume by 5 cubic feet. The result is a gain in the backseat area, where head- and knee room had left a bit to be desired in the previous model.
An optional solar glass roof generates electricity -- if you are parked in the sun -- that runs ventilation fans to keep the interior from getting hotter than the ambient external temperature.
As is the norm with new hybrids these days, the power information center and green driver-coaching systems are the focal point of the interior. The 2010 Toyota Prius system offers the same information you could get in previous models and adds a performance gauge that clearly shows when the car is running in its most and least efficient ranges. All this info is shown on a clear, easy-to-read screen located just above and to the right of the steering wheel.
The instrument panel (IP) has a new feature Toyota calls "touch tracer display." Steering-wheel-mounted controls for the audio system, climate and cruise control, trip information and optional active safety systems are projected onto the IP and the functions being activated by the driver's thumbs light up in bright amber on the screen display so, voilá, there's no need to look down at the wheel to see what you're doing.
The shifter is center-console-mounted, a first for the Prius, and is easy to use, as is the rest of the switchgear. The optional navigation system features Bluetooth connectivity not only for your phone but for any streaming music device you might be carrying.
Interior storage space is adequate if you don't need to stow art portfolios, laptops or a purse the size of a steamer trunk. Compartments are small, but with a two-tier glovebox, center console storage box and tray, a tiny cubby on the dash to the left of the steering wheel, and front door and seatback pockets, there's plenty of room for most daily cargo. If you do need room for that art portfolio, the 60/40-split rear seats fold flat.
Those seeking more safety and luxury will lean toward the optional Advanced Technology package that adds a trio of active safety systems:
*A radar-controlled distance-keeping and pre-collision package that senses an impending collision and helps slow the car to minimize damage if the driver doesn't respond to the system's early warning alarms
*Intelligent parking assist directs you precisely into a parallel-parking slot
*Lane-keeping assist, which warns you with a nudge of the steering wheel when it senses you are drifting out of your lane (the road has to have lane markers for this to work).
Design/Fit and Finish
Toyota wanted to keep the car's iconic profile, and did. The redesign moved the roof line peak a few inches rearward to increase the slope of the windshield, and added squared corners, character lines and an elongated rear deck and spoiler for both a sportier look and improved aerodynamics. The 2010 Prius now boasts a drag coefficient of 0.25, one of the best in the automotive world.
There still are plasticky surfaces inside that could be softened and better texturized, but everything outside and in fits well, and all the parts look as if they belong together.
Who should consider this vehicle
The 2010 Toyota Prius will still appeal to the green in most car shoppers, but it has moved well beyond a car for environmental advocates and techno-nerds. It is now a mainstream midsize car that will fit most lifestyles. It doesn't pencil out well if saving money is your top priority, but if you are willing to pay a premium for the extra fuel economy and lower emissions that are part of the hybrid package, you're now a Prius candidate.
The manufacturer provided Edmunds this vehicle for the purposes of evaluation.
2010 Toyota Prius Overview
The 2010 Toyota Prius is offered in the following submodels: Hatchback. Available styles include II 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), III 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), and IV 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT). Prius models are available with a 1.8 l-liter hybrid engine, with output up to 134 hp, depending on engine type. The 2010 Prius comes with front wheel drive. Available transmissions include: continuously variable-speed automatic. The 2010 Prius comes with a 3 yr./ 36000 mi. basic warranty, a roadside warranty, and a 5 yr./ 60000 mi. powertrain warranty.
What's a good price on a used 2010 Toyota Prius?
Save up to $327.1 on one of 93 used 2010 Toyota Priuss for sale at dealerships within 25 miles of Ashburn, Virginia with prices as low as $6999 as of Dec 15, 2017, based on data from 18 dealers and 213 consumer-driven dealer ratings ranging from 2 to 5 out of 5 stars.
Price comparisons for used 2010 Toyota Prius trim styles:
The 2010 Toyota Prius III is priced around $10750 with average odometer reading of 94974 miles.
The 2010 Toyota Prius II is priced around $9126 with average odometer reading of 93655 miles.
The 2010 Toyota Prius IV is priced around $13361 with average odometer reading of 57130 miles.
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How do people like the 2010 Toyota Prius? Consumer ratings and reviews are also available for the 2010 Toyota Prius and all its trim types. Overall, Edmunds users rate the 2010 Prius 4.5 on a scale of 1 to 5 stars. Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2010 Prius.
Vehicle II 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
Review I went from owning a Bentley GT straight to a Prius III (for cost cut back reasons). All my friends of course laughed and the surprise was fun for everyone. But the choice was truly a good experience. I have to say the hybrid tech is what all cars should have today and this car has the best, seamless integration. Of course the MPG is what people buy this for and yes it does go forever for $20.00. This car is a no brainer to buy for anyone who would like to spend next to nothing. I bought this car used with very little milage. In my opinion I would not recommend to pay MSRP for this car if you are considering it, simply buy a few years older with little milage. I cannot recommend its asking price because you just wont feel good about laying down 35+K for this if you are a car guy. As far as performance, there is none, forget it. Its extremely slow and sounds like the little 4 cylinder is having a hard time. Interior works but its extremely plain and feels like tupperware. Plastics all around. All of the interior fabrics are awful especially the light tan, stains extremely easy and turns dirty. I recommend seat covers. The seats are also not comfortable at all especially for long drives. There is zero luxury in this car, literally none. I dont' care if you go for leather seats option, there is nothing about this car that says luxury. You will feel simple, like your wearing cheap shorts and a t shirt from Walmart. If you are a self respecting person and want to feel great, do not get this car. The hatchback design with seats folded down means you can pretty much stuff your whole bedroom in it, there is a LOT of space. I put a 70" TV in plus more, the room just never runs out, which is awesome. But, I do have to say that this car is bulletproof and will never let you down. You can do whatever you want with her and she will just work. If your looking for a car for extremely long road trips and getting around town for 2 weeks on one tank of gas you cannot go wrong. If you are a car guy and expects to fall in love with the car, good luck.
2010 Toyota Prius inventory listings Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2010 Toyota Prius for sale near Ashburn VA. There are currently 178 new and 645 used and CPO 2010 Priuss listed for sale in your area, with list prices as low as 5991 and mileage as low as 25926. Simply research the type of car you're interested in and then select a car from our massive database to find cheap vehicles for sale near you. Once you have identified a vehicle you're interested in, check the Carfax and autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2010 Toyota Prius. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to 327 on a new, used, or CPO 2010 Prius available from one of 2806 dealerships in your area.
How can Edmunds help? Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including rich, trim-level features and specs information like: MSRP, average price paid, warranty information (basic, drivetrain, and maintenance), features (upholstery, bluetooth, navigation, heated seating, cooled seating, cruise control, parking assistance, keyless ignition, satellite radio, folding rears seats ,run flat tires, wheel type, tire size, wheel tire, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, engine torque, engine displacement, transmission), fuel economy (city, highway, combined, fuel capacity, range), vehicle dimensions (length, width, seating capacity, cargo space), car safety, true cost to own. Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, fuel economy, vehicle dimensions, consumer rating, edmunds rating, and color
2010 toyota prius II 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded 50 combined MPG 51 city MPG/48 highway MPG
2010 toyota prius III 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded 50 combined MPG 51 city MPG/48 highway MPG
2010 toyota prius IV 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), continuously variable-speed automatic, regular unleaded 50 combined MPG 51 city MPG/48 highway MPG
What options are available on the 2010 Toyota Prius?
Available Toyota Prius 2010 Submodel Types: Hatchback, Sedan
Available Trims: Two, Three, Four, Base, III, Four Touring, IV, Touring, Three Touring, II, Five, I, Persona Series Special Edition, Standard, V, One, Two Eco
Exterior Colors: Sea Glass Pearl, Magnetic Gray Metallic, Nautical Blue Metallic, Hypersonic Red, Blue Crush Metallic, Super White, Seaside Pearl, Classic Silver Metallic, Midnight Black Metallic, Barcelona Red Metallic, Blizzard Pearl, Winter Gray Metallic, Black, Millenium Silver Metallic, Silver Pine Mica, Driftwood Pearl, Salsa Red Pearl, Blue Ribbon Metallic, Sandy Beach Metallic, Millenium Silver, Spectra Blue Mica, Magnetic Gray, Silver Strata Metallic, Absolutely Red, Black Cherry Pearl, Electric Green, Tideland Pearl
Interior Colors: Black cloth, Black leatherette, Moonstone cloth, Moonstone leatherette, Dark Gray leatherette, Dark Gray cloth, Misty Gray cloth, Gray/Burgundy, Bisque cloth, Misty Gray leatherette, Bisque leatherette, Gray cloth, Harvest Beige cloth, Harvest Beige leatherette, Beige cloth, Ivory/Brown, Black Softex leatherette, Bisque leather, Charcoal leatherette, Dark Gray leather, Gray
Popular Features: Keyless Entry/Start, Adaptive Cruise Control, Lane Departure Warning, Pre-collision safety system, Blind Spot Monitoring, Parking sensors, Power Driver Seat, Audio and cruise controls on steering wheel, Auto Climate Control, Fold Flat Rear Seats, Rear Bench Seats, Stability Control, Tire Pressure Warning, Trip Computer, Alarm, Aux Audio Inputs, Heads up display, Bluetooth, Heated seats, Leather Seats, Back-up camera, Navigation, USB Inputs, Upgraded Stereo, Post-collision safety system, Sunroof/Moonroof, Automatic Emergency Braking, Upgraded Headlights, Remote Start