2018 Toyota Prius Prime Hatchback


$27,300 - $33,300
2018 Toyota Prius Prime
Save up to $2,271
New
Used

Pros

  • Outstanding fuel economy, with 25 miles of EV range
  • Comfortable front seats
  • Priced lower than most other plug-ins

Cons

  • Infotainment system's poor layout and smartphone integration
  • Small cargo area
  • Slow acceleration and noisy engine

Read full review

Features & Specs

Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)
Starting MSRP$33,300$29,000$27,300
MPG545454
Seating444
Transmissioncontinuously variable-speed automaticcontinuously variable-speed automaticcontinuously variable-speed automatic
Fuelhybridhybridhybrid
Horsepower121 hp @ 5200 rpm121 hp @ 5200 rpm121 hp @ 5200 rpm

Safety

Our experts’ favorite Prius Prime safety features:

Toyota Safety Sense

Bundles a variety of standard driver safety aids, including forward collision warning and mitigation.
Safety Connect

This subscription-based emergency assistance telematics system includes a variety of services.
Blind-Spot Monitoring

Alerts the driver if a car is in an adjacent lane when a turn signal is activated.
IIHS Rating
The Insurance Institute of Highway Safety uses extensive crash tests to determine car safety.
  • Side Impact Test
    G
    Good
  • Roof Strength Test
    G
    Good
  • Rear Crash Protection / Head Restraint
    G
    Good
  • IIHS Small Overlap Front Test
    G
    Good
  • Moderate Overlap Front Test
    G
    Good

Top Consumer Reviews


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2018 Toyota Prius Prime Hatchback for Sale

Toyota Prius Prime 2018 Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Blizzard Pearl Black leatherette
New 2018Toyota Prius PrimePremium
MSRP:$30,463
Est.Loan: $546/mo
Fair Deal!
Fair Deal!
$2,199 Below Market
View details
Dealer Notes

Navigation System,SPECIAL COLOR,ALL-WEATHER FLOOR LINER PACKAGE,Lane Keeping Assist,ALLOY WHEEL LOCKS,Keyless Start,Bluetooth Connection,50 STATE FEDERAL EMISSIONS,BLACK; SOFTEX SEAT TRIM,BLIZZARD PEARL

Toyota Prius Prime 2018 Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) Classic Silver Metallic Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,437
Est.Loan: $615/mo
View details
Dealer Notes

Imagine the new possible with the 2018 Toyota Prius Prime. And its cabin features a modern design throughout. And the customizable 4.2in color dual multi-information display lets you keep track of your cars vitals at a glance. The Prius Primes 60/40 split fold-down rear seats fold to maximize cargo space and versatility, with 19.8 cu. ft. of space. This cars plug-in hybrid vehicle system works to achieve a driving range of 64- miles and an EPA-estimated 133 MPGe, while EV, HV and EV Auto drive modes help maximize the batterys efficiency. The Prius Primes double-wishbone multi-link rear suspension also helps you master those tight corners with ease. Need to charge? No problem. The available charging cable lock gives you peace of mind when you charge at a public station, powered by your smart key. At home, the charging cable in included, and it takes less than 5 and a half hours to get a full charge. The Prius Prime is packed with cutting-edge technology, including remote climate control, app suite access, wireless charging, backup camera and a color head-up display. It also offers a suite of safety features, including intelligent clearance sonar with intelligent parking assist, pre-collision system with pedestrian detection, and more.

Blizzard Pearl Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$35,830
Est.Loan: $642/mo
Fair Deal!
Fair Deal!
$2,510 Below Market
View details
Dealer Notes

Don't miss this great Toyota! It offers the latest in technological innovation and style. Comfort and convenience were prioritized within, evidenced by amenities such as: a blind spot monitoring system, air conditioning, and power windows. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. Our sales reps are extremely helpful knowledgeable. We'd be happy to answer any questions that you may have. Call now to schedule a test drive.

Blizzard Pearl Black leatherette
New 2018Toyota Prius PrimePremium
MSRP:$30,398
Est.Loan: $544/mo
Titanium Glow Black leatherette
New 2018Toyota Prius PrimePremium
MSRP:$30,028
Est.Loan: $538/mo
View details
Dealer Notes

New Price! Titanium Glow 2018 Toyota Prius Prime Premium FWD CVT 1.8L 4-Cylinder DOHC 16V VVT-i 1.8L 4-Cylinder DOHC 16V VVT-i. Price includes: $1,500 - TMS Customer Cash - CAT. Exp. 07/31/2018

Magnetic Gray Metallic Black leatherette
New 2018Toyota Prius PrimePremium
MSRP:$30,615
Est.Loan: $547/mo
Blue Magnetism Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,382
Est.Loan: $616/mo
Fair Deal!
Fair Deal!
$2,231 Below Market
View details
Dealer Notes

*P rice now includes freight. Check out this great low mileage vehicle! This spectacularly designed vehicle challenges higher-priced competitors in its class! Toyota prioritized comfort and style by including: an automatic dimming rear-view mirror, a blind spot monitoring system, and remote keyless entry. It features a front-wheel-drive platform, an automatic transmission, and a 1.8 liter 4 cylinder engine. We know that you have high expectations, and we enjoy the challenge of meeting and exceeding them! Please don't hesitate to give us a call.

Titanium Glow Black leatherette
New 2018Toyota Prius PrimePremium
MSRP:$30,003
Est.Loan: $537/mo
View details
Dealer Notes

You may qualify for other college graduate or military rebates. Prices exclude tax, tags, and $200 processing charge. We try to confirm the accuracy of each listing. However, please call to confirm vehicle availability, equipment and price. *DARCARS is not responsible for errors in listings.

Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$35,310
Est.Loan: $632/mo
Priority Toyota(3)
25.3 mi away
Fair Deal!
Fair Deal!
$2,262 Below Market
View details
Dealer Notes

Price includes: $1,500 - TMS Customer Cash - CAT. Exp. 07/31/2018

Blizzard Pearl Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,957
Est.Loan: $626/mo
Fair Deal!
Fair Deal!
$2,223 Below Market
Magnetic Gray Metallic Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,382
Est.Loan: $615/mo
Fair Deal!
Fair Deal!
$2,248 Below Market
Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,698
Est.Loan: $622/mo
Blizzard Pearl Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,802
Est.Loan: $623/mo
Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,698
Est.Loan: $622/mo
Fair Deal!
Fair Deal!
$2,207 Below Market
View details
Dealer Notes

Advanced Package (Day & Night Inside Rear-View Mirror, Fog Lamps, and Intelligent Clearance Sonar w/Parking Assist), All-Weather Floor Liner Package, 1.8L 4-Cylinder DOHC 16V VVT-i, 10 Speakers, 4-Wheel Disc Brakes, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Anti-whiplash front head restraints, Auto High-beam Headlights, Auto-dimming Rear-View mirror, Automatic temperature control, Blind spot sensor: Blind Spot Monitor (BSM) warning, Brake assist, Bumpers: body-color, Delay-off headlights, Distance-Pacing Cruise Control, Driver door bin, Driver vanity mirror, Dual front impact airbags, Dual front side impact airbags, Electronic Stability Control, Emergency communication system: Safety Connect, Exterior Parking Camera Rear, Four wheel independent suspension, Front anti-roll bar, Front Bucket Seats, Front Center Armrest w/Storage, Front fog lights, Front reading lights, Garage door transmitter: HomeLink, Heads-Up Display, Heated door mirrors, Heated front seats, Heated steering wheel, Illuminated entry, Knee airbag, Low tire pressure warning, Navigation System, Occupant sensing airbag, Outside temperature display, Overhead airbag, Overhead console, Panic alarm, Passenger door bin, Passenger vanity mirror, Power door mirrors, Power driver seat, Power steering, Power windows, Radio: 11 AVN, Rain sensing wipers, Rear anti-roll bar, Rear seat center armrest, Rear window defroster, Remote keyless entry, SofTex Seat Trim, Speed control, Split folding rear seat, Steering wheel mounted A/C controls, Steering wheel mounted audio controls, Telescoping steering wheel, Tilt steering wheel, Traction control, Trip computer, and Variably intermittent wipers. *Your additional costs are sales tax, tag and title fees for the state in which the vehicle will be registered, any dealer-installed options (if applicable) and a dealer processing fee ($299 Maryland; not required by law); ($141 Pennsylvania). Prices are subject to change, and prior sales are excluded from these offers. While every reasonable effort is made to ensure the accuracy of this information, we are not responsible for any errors or omissions contained on these pages. Please verify any information in question with the dealer. Every Internet Price includes current applicable manufacturer rebates and incentives. You may also qualify for additional manufacturer incentive programs (e.g., college graduate, owner loyalty, and military). See dealer for more details about these programs. The applicable manufacturer rebates and incentives on this vehicle are: $1,500 - TMS Customer Cash - Cannot be combined with other offers - Exp. 07/31/2018

Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,823
Est.Loan: $624/mo
Fair Deal!
Fair Deal!
$2,238 Below Market
View details
Dealer Notes

This Toyota won't be on the lot long! Very clean and very well priced! Top features include power windows, lane departure warning, an overhead console, and air conditioning. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. We know that you have high expectations, and we enjoy the challenge of meeting and exceeding them! Please don't hesitate to give us a call.

Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,698
Est.Loan: $622/mo
Great Deal!
Great Deal!
$3,217 Below Market
View details
Dealer Notes

Check out this 2018! This vehicle glistens in the crowded hatchback segment! Top features include remote keyless entry, rain sensing wipers, blind spot sensor, and more. Smooth gearshifts are achieved thanks to the efficient 4 cylinder engine, and for added security, dynamic Stability Control supplements the drivetrain. We have a skilled and knowledgeable sales staff with many years of experience satisfying our customers needs. We'd be happy to answer any questions that you may have. We are here to help you.

Titanium Glow
New 2018Toyota Prius PrimeAdvanced
MSRP:$34,718
Est.Loan: $622/mo
Jerry's Toyota(16)
57.5 mi away
View details
Dealer Notes

Prices include all applicable manufacturer rebates. Excludes taxes, tags, and $300 dealer processing fee (not required by law). Prices do not include available College Graduate Rebate or Military Rebate available through TFS. These rebates are available if qualifications are met. While every attempt has been made to ensure the accuracy of the data displayed, the Dealership is not responsible for any errors or omissions. Due to market conditions, prices are subject to change at any time without notification. Must finance through TFS. If you have any questions regarding our pricing please email mattb@jerrysautogroup.com.

Hypersonic Red Black leatherette
New 2018Toyota Prius PrimeAdvanced
MSRP:$35,111
Est.Loan: $629/mo
Fair Deal!
Fair Deal!
$2,368 Below Market
View details
Dealer Notes

Price includes: $1,500 - TMS Customer Cash - CAT. Exp. 07/31/2018

The 2018 Toyota Prius Prime answers the age-old question: "What can I get if I want a Prius that plugs in?" The Prius Prime is the new name for the old Prius plug-in. And just like the car it replaces, the Prius Prime adds some electric range to one of the market's most popular hybrids. The Prime also has a much more appealing styling, with a bigger front grille and a unique front fascia.

The Prime's trim level structure is as simple as it comes, with three basic trim levels to choose from: Plus, Premium and Advanced. Plus, the base trim level, comes with a small amount of equipment, including a smaller touchscreen than the other models, manually operated seats and cloth upholstery. You'll want to opt for the Prius Prime Plus only if you're OK with its focus on efficiency rather than creature comforts.

The middle trim level, the Premium, adds equipment that is more amenable. Features for Premium include a power driver's seat, an 11.6-inch central touchscreen and upgraded multimedia system, premium synthetic leather (SofTex) upholstery, automatic headlights, keyless entry on three doors, satellite radio and wireless smartphone charging. If you're looking for all the optional safety features, move up to the Advanced. It comes with blind-spot monitoring and a smartphone app with remote charge management.

The Prius Prime doesn't have optional packages or equipment groups — just the three trim levels and whatever dealer-installed items you choose to purchase.

As for the driving experience, the Prius Prime is underwhelming. With economy as the mission, that's not exactly a surprise, but it's a drawback nonetheless. The steering and handling are subpar, and cargo space is limited because of the large battery pack that sits underneath the trunk. Passenger capacity is limited to four, while other plug-in rivals can seat five. But if you're drawn to the Prime for its robust electric range and high fuel economy ratings, those factors shouldn't be deal-breakers.

When you consider the Prius' already excellent fuel economy, the Prime is definitely a good deal. EPA fuel economy ratings are still above 50 mpg, even if you never plug it in, and depending on your commute, you could do your daily drive without ever using gasoline. This is an exceptionally tempting proposition if value is your top priority. Most of the Prime's competitors are significantly better to drive, and several have longer EV ranges, which all comes at a cost. Whether you go with the 2018 Toyota Prius Prime or one of its rivals, Edmunds can help you find the perfect plug-in hybrid that fits your needs.

2018 Toyota Prius Prime Hatchback Overview

The 2018 Toyota Prius Prime Hatchback is offered in the following styles: Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT), and Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT).

What do people think of the 2018 Toyota Prius Prime Hatchback?

Consumer ratings and reviews are also available for the 2018 Toyota Prius Prime Hatchback and all its trim types. 0 Edmunds consumer reviews allow users to sift through aggregated consumer reviews to understand what other drivers are saying about any vehicle in our database. Detailed rating breakdowns (including performance, comfort, value, interior, exterior design, build quality, and reliability) are available as well to provide shoppers with a comprehensive understanding of why customers like the 2018 Prius Prime Hatchback.

Edmunds Expert Reviews

Edmunds experts have compiled a robust series of ratings and reviews for the 2018 Toyota Prius Prime Hatchback and all model years in our database. Our rich analysis includes expert reviews and recommendations for the 2018 Prius Prime Hatchback featuring deep dives into trim levels including Advanced, Premium, Plus, etc. with careful analysis around pricing, features, performance, mpg, safety, interior, and driving and performance. Edmunds also offers expert ratings, road test and performance data, long-term road tests, first-drive reviews, video reviews and more.

Read our full review of the 2018 Toyota Prius Prime Hatchback here.

Edmunds Scorecard

Overall3.0 / 5.0

Driving

2.5 / 5.0

Acceleration2.0 / 5.0
Braking2.5 / 5.0
Steering2.5 / 5.0
Handling2.5 / 5.0
Drivability3.0 / 5.0

Comfort

4.0 / 5.0

Seat comfort4.0 / 5.0
Ride comfort3.0 / 5.0
Noise & vibration4.0 / 5.0
Climate control3.5 / 5.0

Interior

3.0 / 5.0

Ease of use2.5 / 5.0
Getting in/getting out4.0 / 5.0
Driving position3.0 / 5.0
Roominess4.0 / 5.0
Visibility3.0 / 5.0
Quality4.0 / 5.0

Utility

3.0 / 5.0

Small-item storage4.0 / 5.0
Cargo space2.0 / 5.0

Technology

3.0 / 5.0

Audio & navigation3.0 / 5.0
Smartphone integration3.0 / 5.0
Driver aids3.5 / 5.0
Voice control3.5 / 5.0
Our Review Process

This review was written by a member of Edmunds' editorial team of expert car reviewers. Our team drives every car you can buy. We put the vehicles through rigorous testing, evaluating how they drive and comparing them in detail to their competitors.

We're also regular people like you, so we pay attention to all the different ways people use their cars every day. We want to know if there's enough room for our families and our weekend gear and whether or not our favorite drink fits in the cupholder. Our editors want to help you make the best decision on a car that fits your life.

What's a good price for a New 2018 Toyota Prius Prime Hatchback?
2018 Toyota Prius Prime Hatchback Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Prime Hatchback Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $34,752. The average price paid for a new 2018 Toyota Prius Prime Hatchback Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $2,271 below the manufacturer’s MSRP.

Edmunds members save an average of $2,271 by getting upfront special offers. The estimated special offer price in your area is $32,481.

The average savings for the 2018 Toyota Prius Prime Hatchback Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 6.5% below the MSRP.

Available Inventory:

We are showing 34 2018 Toyota Prius Prime Hatchback Advanced 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Prime Hatchback Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Prime Hatchback Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $30,447. The average price paid for a new 2018 Toyota Prius Prime Hatchback Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $2,202 below the manufacturer’s MSRP.

Edmunds members save an average of $2,202 by getting upfront special offers. The estimated special offer price in your area is $28,245.

The average savings for the 2018 Toyota Prius Prime Hatchback Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 7.2% below the MSRP.

Available Inventory:

We are showing 33 2018 Toyota Prius Prime Hatchback Premium 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

2018 Toyota Prius Prime Hatchback Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT)

The 2018 Toyota Prius Prime Hatchback Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) can be purchased for less than the Manufacturer’s Suggested Retail Price (aka MSRP) of $28,923. The average price paid for a new 2018 Toyota Prius Prime Hatchback Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is trending $1,091 below the manufacturer’s MSRP.

Edmunds members save an average of $1,091 by getting upfront special offers. The estimated special offer price in your area is $27,832.

The average savings for the 2018 Toyota Prius Prime Hatchback Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) is 3.8% below the MSRP.

Available Inventory:

We are showing 1 2018 Toyota Prius Prime Hatchback Plus 4dr Hatchback (1.8L 4cyl gas/electric hybrid CVT) vehicle(s) available in the in the Ashburn area.

Shop with Edmunds for perks and special offers on new cars, trucks, and SUVs near Ashburn, VA. Doing so could save you hundreds or thousands of dollars. Edmunds also provides consumer-driven dealership sales and service reviews to help you make informed decisions about what cars to buy and where to buy them.

Which 2018 Toyota Prius Prime Hatchbacks are available in my area?

2018 Toyota Prius Prime Hatchback Listings and Inventory

There are currently 134 new 2018 Toyota Prius Prime Hatchbacks listed for sale in your area, with list prices as low as $28,723 and mileage as low as 0 miles. Simply research the type of used car you're interested in and then select a car from our massive database to find cheap used cars for sale near you. Once you have identified a vehicle you're interested in, check the Carfax and Autocheck vehicle history reports, read dealer reviews, and find out what other owners paid for the 2018 Toyota Prius Prime Hatchback. Then select Edmunds special offers, perks, deals, and incentives to contact the dealer of your choice and save up to $3,217 on a new, used or CPO 2018 Toyota Prius Prime Hatchback available from a dealership near you.

Shop Edmunds' car, SUV, and truck listings of over 6 million vehicles to find a cheap new, used, or certified pre-owned (CPO) 2018 Toyota Prius Prime Hatchback for sale near you.

Why trust Edmunds?

Edmunds has deep data on over 6 million new, used, and certified pre-owned vehicles, including all models of the 2018 Toyota Prius Prime Hatchback and all available trim types: Advanced, Premium, Plus. Rich, trim-level features & specs and options data tracked for the 2018 Toyota Prius Prime Hatchback include (but are not limited to): MSRP, available incentives and deals, average price paid, warranty information (basic, drivetrain, and maintenance), features (interior and exterior color, upholstery, bluetooth, navigation, cruise control, parking assistance, lane sensing, keyless ignition, satellite radio, folding rears seats,run flat tires, wheel type, tire size, sunroof, etc.), vehicle specifications (engine cylinder count, drivetrain, engine power, torque, engine displacement, transmission), fuel economy and MPG (city, highway, and combined, fuel capacity, range), vehicle dimensions (interior cabin space, vehicle length and width, seating capacity, cargo space). Edmunds also provides tools to allow shopper to compare vehicles to similar models of their choosing by warranty, interior features, exterior features, specifications, vehicle dimensions, consumer rating, edmunds expert review, safety rating, and color.