2012 Toyota Camry SE: Ladies Love the SE, Apparently
February 08, 2012
(photo by Scott Jacobs)
With January sales showing a 56-percent increase year-over-year, the Camry is enjoying a bit of a hot streak, and the model owes much of its current success to the SE trim. SE models accounted for only 7 percent of total sales in the previous-generation Camry, but in the wake of the car's 2012 redesign (which recast the SE as the line's most performance-oriented trim, with larger tires and a sport-tuned suspension), SE sales have swelled to 35 percent of the Camry's mix.
During an interview on Monday at the recent National Automobile Dealers Convention in Las Vegas, Bob Carter, Toyota's group vice president of U.S. sales, said that the manufacturer plans to exploit the SE's popularity by bumping it up to 40-42 percent of total Camry production. Carter noted that the SE is especially popular with younger female buyers, and their presence has lowered the average age of all Camry buyers to 45 -- a figure that's lower than the segment average.
Warren Clarke, Automotive Content Editor