2013 Tesla Model S: Popular with the Rich
November 27, 2013
A lot of cars turn heads on the road but I've noticed that our 2013 Tesla Model S tends to attract attention from people who look like they could genuinely afford to buy one. That guy in the Mercedes-Benz S-Class who's crawling down the 10 freeway in bumper-to-bumper traffic in the lane next to me? Yeah, he's swiveling his head to get a look. Eyes on the road, buddy. People with means can be a pretty jaded bunch so it speaks well of the Model S that it's able to stand out and catch the eye of this hard-to-impress demographic.
In her recent "Drive By Numbers" column, senior analyst Jessica Caldwell presents some research that supports the idea that the Tesla Model S is seen as a desirable new toy by the wealthiest car shoppers. According to her analysis, the Model S is the most registered vehicle in 8 of the 25 wealthiest ZIP codes in the US. For example, it's the most popular vehicle in Atherton, CA, where the median home price is a hefty $6,665,231.
Buying patterns among the very wealthy can often forecast mass-market trends, and if that holds true in this situation, the future of the Model S looks quite rosy indeed. Get the full story in Jessica's column.
Warren Clarke, Automotive Content Editor