2010 Suzuki Kizashi GTS: Product Placement
September 29, 2010
Suzuki Motor Corp has mapped out a market position grid of the Kizashi's major competitors along two axes: excitement and expense.
While it is the same price category as more boring sedans such as Camry and Accord (you can add the new Sonata down there too), the Kizashi delivers the driving experience of more premium sedans such as A4 and TSX. I agree.
Suzuki Motor has the Kizashi solely occupying the southeast quadrant of low price and high excitement.
And right now, I can't think of another midsized sedan that can reside with it there.
Albert Austria, Senior Engineer @ ~11,500 miles