It's Magnetic - 2008 Smart Fortwo Passion Coupe Long-Term Road Test

2008 smart fortwo Long-Term Road Test

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2008 Smart Fortwo Passion Coupe: It's Magnetic

March 23, 2009

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So one day, we come down into the depths of the parking garage and our Smart Fortwo seems to have found a friend. Jon Barrett, a vehicle data editor at Edmunds.com, reports the circumstances:

"I've been lucky enough to have been loaned a 2008 Smart Fortwo for the next couple months by a friend to help him advertise his designer watch store, Valencia Time Center. Driving the Smart around town is like driving a cute-looking magnet. Even friends of mine who maintain that they hate the Smart invariably ask the same question, "Can I take it for a drive?" And you know what? They usually come back with a grin, whether it's from enjoyment or just from laughing at how ridiculous the car is.

"There might be something to this 'magnet' thing. In the first week that I have been driving it, I have seen more Smarts on the road than I ever have before -- usually around three per day.

"But is using a Smart car truly an effective means of advertising? If you think about it, it really is. Nearly everyone that sees a Smart car on the road can't help but stare at it. Whether it is a curious fascination, an extreme dislike for the car, or something in-between, the Smart car always commands an audience.

"And my friend is not the only one to have the idea. While driving home the other day, there was a neon-pink smart driving up Pacific Coast Highway right next to me that was advertising a party planning business. I will admit that when I saw that bright pink bubble in my rear-view mirror, even I couldn't help staring at it.

"Seeing as people are pretty much guaranteed to be looking at it anyways, the Smart Fortwo provides the perfect rolling billboard."

Michael Jordan, Executive Editor @ 14,908 miles

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