2015 Porsche Macan: Boomers Thinking Small
September 26, 2014
Edmunds.com analysts have just published some interesting stats about the compact SUV segment. It's exactly this part of the market that Porsche was keen to enter when it brought the 2015 Porsche Macan S to market.
Compact SUVs are the fourth largest car segment, behind midsized cars, compact cars and large trucks. The most interesting part of the report was that while compact SUVs are being marketed to thirtysomethings who are about to start families or have small ones, nearly half of the buyers are actually over the age of 55.
It makes sense to me that a Macan would speak to baby boomers with (lots of) disposable income. The car looks great. Its ride height gives excellent forward visibility, and the blind-spot warning system compensates for what you can't easily see over your left shoulder.
It would also be a great car for grandparents who prefer to discourage babysitting a grown child's big brood: That back seat just isn't up to the task. On the other hand, there's a ton of cargo space, which is perfect for road trips and visits to gourmet stores and wine shops. That's my idea of retirement.
Carroll Lachnit, Features Editor @ 5,392 miles