2013 Porsche 911: Because They Can
March 26, 2013
Satellite radio comes standard on a $14k Kia Rio. On a $94k base price (since increased to $96k) 2013 Porsche 911 Carrera cabrio, it's a $750 option. What?!
How can they get away with this? Because it's a Porsche 911. Well, that and something about "what the market will bear." Sadly for buyers and happily for Porsche, most folks looking at a new 911 probably aren't doing much comparison shopping. They want a 911.
The 911 enjoys the luxury of being a rather unique automotive icon, one that in addition to its classic styling provides a unique driving experience. In a world of overweight, electronically-insulated "driver's" cars, the light-on-its-feet and involving 911 is a breath of fresh air.
Big draws for me are its perfectly weighted, ultra-communicative steering and the eager engine's gruff yet powerful voice. You want one? I don't blame you. But if you happen to want it in "Agate Grey Metallic", prepare to pony up another $710.
John DiPietro, Automotive Editor