2011 Nissan Juke SL: Nice Car ... What Is It?
October 17, 2011
Target parking lot last Sunday. Thirty-ish guy, new Detroit Lions hat. (Has the bandwagon started already?) He's getting out of his CR-V.
"How do you like your Juke?" he asks.
I'm a bit taken aback. For the two days prior, nobody seemed to know what it was. But they all seemed to like it. Mostly.
Previous to the Target encounter, I was picking up some BJ's pizza on Friday. I had opted for curb-side delivery. The waiter/runner, after giving me my food, said: "Hey, nice car!"
"Thanks," I said. Pause. Then I waited for it. "Uhh, what is it?"
"A Nissan Juke." I said. Another pause. "Oh. Cool!" he replied back, apparently not knowing what else to say. Still, it was an uncommon compliment for an inexpensive hatchback/crossover thing.
But then there was my wife. I took her out on Saturday night in the Juke for the first time.
"What is this?" she asked as we were driving.
"It's a Juke!" I said, perhaps with a little more enthusiasm than intended.
"A what?" she replied.
"A Juke." She still looked puzzled. "You know, like a fake out," I told her. I struck my best Heisman trophy pose while still in the driver seat.
"What are you doing?" she asked.
"What, you don't know what "juke" means?" I said, not bothering to go into why I'm sticking out my arm.
"No. You mean a jukebox?" my wife said. *Sigh.* I grabbed my iPhone and told her to look it up.
"Oh," she said after typing it in. She continued: "It's a football reference. No wonder I didn't know. [Pause] Still, it's a dumb name." OK, that'd be a loss.
Somewhere in the middle of these reactions was the older guy (grandparent age) on Sunday. He saw me pulling up in the Juke at a church event. He didn't quite know what it was, but he said he owned a Versa right now and but was interested in something like the Juke for its higher seating position. (He had recent back surgery and said it's hard for him to get in and out of vehicles. He went on about this for some duration.) I told him he could very well like it.
So there you have it. Just in a few days, the Juke garnered some uncommon attention.
Brent Romans, Senior Automotive Editor @ 14,283 miles