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$41,123MSRPWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticBayside Toyota (117 mi away)- Back-up camera
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Located in Prince Frederick, MD / 117 miles away from Norfolk, VA
Wind Chill Pearl 2023 Toyota Prius Prime XSE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT50/47 City/Highway MPG
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VIN: JTDACACU6P3008774
Stock: P131FJ44
Listed since: 08-05-2023 
$46,198Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Easton Toyota (128 mi away)- Back-up camera
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Located in Easton, MD / 128 miles away from Norfolk, VA
2023 Toyota Prius Prime XSE Premium in Wind Chill Pearl, COME ON IN AND DRIVE THIS ONE HOME TODAY !! **, THIS ONE WONT LAST LONG... DON'T MISS YOUR CH...
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VIN: JTDACACU8P3009621
Stock: 00230983
Listed since: 09-08-2023
$36,779Dealer PriceGuardian Gray Color: Guardian Gray Guardian Gray4cyl AutomaticKoons Easton Toyota (128 mi away)- Back-up camera
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Located in Easton, MD / 128 miles away from Norfolk, VA
2023 Toyota Prius Prime SE in Guardian Gray, COME ON IN AND DRIVE THIS ONE HOME TODAY !! **, THIS ONE WONT LAST LONG... DON'T MISS YOUR CHANCE TO OWN ...
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VIN: JTDACACU7P3009545
Stock: 00230924
Listed since: 09-01-2023
$42,510Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAlexandria Toyota (141 mi away)- Back-up camera
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Located in Alexandria, VA / 141 miles away from Norfolk, VA
2023 Toyota Prius Prime XSE Premium Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT50/47 City/Highway MPG
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VIN: JTDACACU6P3000593
Stock: TMS00593
Listed since: 06-21-2023
$42,840Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAlexandria Toyota (141 mi away)- Back-up camera
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Located in Alexandria, VA / 141 miles away from Norfolk, VA
2023 Toyota Prius Prime XSE Premium Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT50/47 City/Highway MPG
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VIN: JTDACACU9P3004329
Stock: TMS04329
Listed since: 07-21-2023- New Listing$40,265Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticLeith Toyota (144 mi away)
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Located in Raleigh, NC / 144 miles away from Norfolk, VA
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VIN: JTDACACU1P3006706
Stock: T006706
Listed since: 09-19-2023 - Arriving Soon$33,834MSRPGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Bowie (144 mi away)
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Located in Bowie, MD / 144 miles away from Norfolk, VA
Need a fast and easy way to secure the Toyota you've been waiting for? With 10 production plants working around the country, getting that new Toyota m...
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VIN: JTDACACUXP3009040
Stock: X009040
Listed since: 09-22-2023 
$45,923Dealer PriceReservoir Blue Color: Reservoir Blue Reservoir BlueBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU6P3008208
Stock: 00231551
Listed since: 08-06-2023
$47,773Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU9P3008848
Stock: 00231598
Listed since: 08-10-2023
$47,648Dealer PriceGuardian Gray Color: Guardian Gray Guardian Gray4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU0P3010665
Stock: 00231654
Listed since: 09-11-2023
$44,453Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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VIN: JTDACACU0P3007930
Stock: 00231547
Listed since: 08-06-2023
$42,443Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU3P3010112
Stock: 00231651
Listed since: 09-11-2023
$47,648Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU0P3010438
Stock: 00231652
Listed since: 09-11-2023
$44,453Dealer PriceCutting Edge Color: Cutting Edge Cutting Edge4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
- Navigation
- Keyless Entry/Start
- Upgraded Headlights
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU5P3010144
Stock: 00231653
Listed since: 09-11-2023
$45,429Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
- Navigation
- Sunroof/Moonroof
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU9P3006906
Stock: 00231684
Listed since: 09-16-2023
$39,113Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 6 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Automatic temperature c...
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VIN: JTDACACUXP3004601
Stock: 00231264
Listed since: 06-18-2023
$46,073Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU3P3008649
Stock: 00231550
Listed since: 08-06-2023
$45,773Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticKoons Annapolis Toyota (145 mi away)- Back-up camera
- Bluetooth
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- Sunroof/Moonroof
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Located in Annapolis, MD / 145 miles away from Norfolk, VA
4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High-beam Headlights, Auto-dimming Rear-View ...
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Listing Information:
VIN: JTDACACU5P3008488
Stock: 00231548
Listed since: 08-06-2023- Arriving Soon$42,294Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticFitzgerald Toyota Gaithersburg (165 mi away)
- Back-up camera
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Located in Gaithersburg, MD / 165 miles away from Norfolk, VA
Don't miss this great Toyota! Very clean and very well priced! Top features include heated front seats, variably intermittent wipers, heated steering ...
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VIN: JTDACACU2P3006536
Stock: 006536
Listed since: 07-22-2023 - Arriving Soon$43,094Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticFitzgerald Toyota Gaithersburg (165 mi away)
- Back-up camera
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Located in Gaithersburg, MD / 165 miles away from Norfolk, VA
Check out this 2023! Providing great efficiency and utility! Top features include a split folding rear seat, an automatic dimming rear-view mirror, he...
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VIN: JTDACACU2P3008089
Stock: 008089
Listed since: 08-03-2023 - Arriving Soon$39,199Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticFitzgerald Toyota Gaithersburg (165 mi away)
- Back-up camera
- Bluetooth
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Located in Gaithersburg, MD / 165 miles away from Norfolk, VA
You won't want to miss this excellent value! Feature-packed and decked out! Top features include remote keyless entry, an automatic dimming rear-view ...
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Listing Information:
VIN: JTDACACU1P3008830
Stock: 008830
Listed since: 08-06-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,443 |
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,265 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $33,779 |
More about the Toyota Prius Prime
Edmunds has 190 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $33,779 to $43,198.
How much is a new 2023 Toyota Prius Prime in Norfolk, VA?
- A new 2023 Toyota Prius Prime starts at $33,779 (including destination charge) in Norfolk, VA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Norfolk, VA?
- A new 2023 Toyota Prius Prime Hatchback starts at $33,779 in Norfolk, VA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.