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  • Arriving Soon
    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Herb Chambers Toyota of Boston (3 mi away)5 out of 5 stars(6)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Boston, MA

    Check out this great low mileage vehicle! Some vehicles just speak for themselves! All of the premium features expected of a Toyota are offered, inclu...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU5R3025472
    Stock: 2425472
    Listed since: 08-22-2024

  • Stock photo**
    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Atlantic Toyota (9 mi away)5 out of 5 stars(4)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Lynn, MA

    Contact your friends at Atlantic Toyota now for more information about this vehicle!

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU0R3021197
    Stock: 39542
    Listed since: 04-10-2024

  • Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Atlantic Toyota (9 mi away)5 out of 5 stars(4)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Lynn, MA

    Contact your friends at Atlantic Toyota now for more information about this vehicle!

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU7R3024761
    Stock: 39907
    Listed since: 08-14-2024

  • Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Atlantic Toyota (9 mi away)5 out of 5 stars(4)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Lynn, MA

    Contact your friends at Atlantic Toyota now for more information about this vehicle!

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU5R3024161
    Stock: 39892
    Listed since: 08-08-2024

  • New Listing
    • Exterior color: Midnight Black MetallicMidnight Black Metallic
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Woburn, MA

    $1,293 off MSRP! Midnight Black 2024 Toyota Prius Prime XSE Premium 4D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU1R3025274
    Stock: 15801S
    Listed since: 08-30-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Woburn, MA

    $1,235 off MSRP! Pearl 2024 Toyota Prius Prime XSE 5D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU3R3020254
    Stock: 15602S
    Listed since: 04-15-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Woburn, MA

    $1,304 off MSRP! Cutting Edge 2024 Toyota Prius Prime XSE Premium 4D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU1R3025582
    Stock: N35393
    Listed since: 08-26-2024

    • Exterior color: Midnight Black MetallicMidnight Black Metallic
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Woburn, MA

    $1,202 off MSRP! Midnight Black 2024 Toyota Prius Prime XSE 5D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU8R3025899
    Stock: N35411
    Listed since: 08-28-2024

    • Exterior color: Midnight Black MetallicMidnight Black Metallic
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Woburn, MA

    Midnight Black 2024 Toyota Prius Prime XSE 5D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3020679
    Stock: N34109
    Listed since: 03-29-2024

  • New Listing
    Stock photo**
    • Exterior color: Midnight Black MetallicMidnight Black Metallic
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Nucar Toyota Norwood (12 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Norwood, MA

    Nav System, Moonroof, Heated Seats, Onboard Communications System, iPod/MP3 Input, Aluminum Wheels, FIXED GLASS ROOF, RADIO: TOYOTA AUDIO MULTIMEDIA W...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU7R3022881
    Stock: T71279
    Listed since: 03-17-2024

  • New Listing
    Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Nucar Toyota Norwood (12 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Norwood, MA

    Nav System, Heated Seats, BODY SIDE MOLDINGS (TMS), Aluminum Wheels, Back-Up Camera, Satellite Radio, iPod/MP3 Input. Wind Chill Pearl exterior and BL...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU8R3024946
    Stock: T71492
    Listed since: 08-06-2024

  • New Listing
    Stock photo**
    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Nucar Toyota Norwood (12 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Norwood, MA

    NAV, Sunroof, Heated/Cooled Seats, Premium Sound System, Alloy Wheels, HEATED REAR SEATS, ADVANCED TECHNOLOGY PACKAGE, Power Liftgate. Guardian Gray e...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3025821
    Stock: T71645
    Listed since: 09-03-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Woburn Toyota (11 mi away)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Woburn, MA

    Pearl 2024 Toyota Prius Prime XSE Premium 4D Hatchback FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU7R3023643
    Stock: N35389
    Listed since: 08-23-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Hanover, MA

    01l0 2024 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3022268
    Stock: 64821
    Listed since: 04-04-2024

  • Arriving Soon
    Stock photo**
    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Exterior Parking Camera Rear, H...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU3R3027320
    Stock: 65286
    Listed since: 08-30-2024

    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Exterior Parking Camera Rear, F...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU2R3023033
    Stock: 65027
    Listed since: 06-14-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Exterior Parking Camera Rear, F...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU4R3025883
    Stock: 65183
    Listed since: 08-23-2024

    • Exterior color: Guardian GrayGuardian Gray
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Blind Spot Monitor, Exterior Pa...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU9R3026642
    Stock: 65134
    Listed since: 08-23-2024

    • Exterior color: Midnight Black MetallicMidnight Black Metallic
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Exterior Parking Camera Rear, F...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACU5R3019977
    Stock: 64739
    Listed since: 03-05-2024

    • Exterior color: Cutting EdgeCutting Edge
    • Interior color: Black and Red clothBlack and Red cloth
    • 4cyl Automatic
    • McGee Toyota of Hanover (19 mi away)1 out of 5 stars(3)
    • Back-up camera
    • Bluetooth
    • Navigation
    • Keyless Entry/Start
    • Upgraded Headlights
    Close

    Located in Hanover, MA

    01l0 2024 Toyota Prius Prime SE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT

    Features and Specs:

    52 Combined MPG (53 City/51 Highway)

    Listing Information:

    VIN: JTDACACU0R3022270
    Stock: 64820
    Listed since: 04-04-2024

  • New Listing
    Stock photo**
    • Exterior color: Wind Chill PearlWind Chill Pearl
    • Interior color: Black and Red leatheretteBlack and Red leatherette
    • 4cyl Automatic
    • Faith's Toyota (87 mi away)
    • Home delivery*
    • Back-up camera
    • Bluetooth
    • Navigation
    • Sunroof/Moonroof
    • Keyless Entry/Start
    Close

    Located in Westminster, VT

    2024 Toyota Prius Prime XSE Premium Engine: 2.0L 4-Cylinder DOHC 16V VVT-i -inc: permanent magnet AC synchronous motor, Transmission: Continuously Va...

    Features and Specs:

    48 Combined MPG (50 City/47 Highway)

    Listing Information:

    VIN: JTDACACUXR3028738
    Stock: T14264
    Listed since: 08-20-2024

Showing 1 - 21 out of 33 listings

Consumer Reviews for the Toyota Prius Prime

Read recent reviews for the Toyota Prius Prime
Overall Consumer Rating
4.9 out of 5 stars8 Reviews
Write a vehicle reviewSee all 8 reviews
  • 5 star
    (88%)
  • 4 star
    (13%)
  • 3 star
    (0%)
  • 2 star
    (0%)
  • 1 star
    (0%)
5 out of 5 stars

Fun and Enjoyable Drive - Premium Quality

Richard C., 07/24/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade. We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons. Pros: Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle. One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on. Cons: The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats. The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius. Verdict (Personal Opinion): This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
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TrimMPGEngineStarting Price
2024 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)50 - 474-cylinders (plug-in hybrid)$38,113
2024 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)50 - 474-cylinders (plug-in hybrid)$43,079
2024 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)53 - 514-cylinders (plug-in hybrid)$34,854

More about the Toyota Prius Prime

Edmunds has 33 New Toyota Prius Primes for sale near you, including a 2024 Prius Prime SE Hatchback and a 2024 Prius Prime XSE Premium Hatchback ranging in price from $34,854 to $43,619.

How much is a new 2024 Toyota Prius Prime in Massachusetts?

A new 2024 Toyota Prius Prime starts at $34,854 (including destination charge) in Massachusetts. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next.

How much does a 2024 Toyota Prius Prime Hatchback cost in Massachusetts?

A new 2024 Toyota Prius Prime Hatchback starts at $34,854 in Massachusetts. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds.
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* Delivery of any kind does not apply to Alaska and Hawaii. Contact the dealer for delivery details, restrictions and costs.