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$37,189Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Buena Park (17 mi away)Home delivery*- Back-up camera
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Located in Buena Park, CA / 17 miles away from Irvine, CA
Paint Protection Film (Tms),Lane Keeping Assist,Rear Bumper Applique (Tms),Keyless Start,50 State Federal Emissions,Black/Red; Softex Seat Trim,Wind C...
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VIN: JTDACACU9P3010440
Stock: P3010440 
$40,690Dealer PriceSupersonic Red Color: Supersonic Red Supersonic RedBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Cerritos (22 mi away)Home delivery*- Back-up camera
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- Sunroof/Moonroof
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Located in Cerritos, CA / 22 miles away from Irvine, CA
Dual Moonroof,Navigation System,Special Color,Lane Keeping Assist,Keyless Start,Cooled Front Seat(S),50 State Federal Emissions,Black/Red; Softex Seat...
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VIN: JTDACACU2P3009033
Stock: P3009033
Listed since: 09-13-2023
$37,189Dealer PriceGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Cerritos (22 mi away)Home delivery*- Back-up camera
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Located in Cerritos, CA / 22 miles away from Irvine, CA
Paint Protection Film (Tms),Body Side Moldings (Tms),Door Edge Guards (Tms),Lane Keeping Assist,Rear Bumper Applique (Tms),Keyless Start,50 State Fede...
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VIN: JTDACACU2P3010022
Stock: P3010022
Listed since: 09-20-2023- Arriving Soon
$37,189Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticAutoNation Toyota Cerritos (22 mi away)Home delivery*- Back-up camera
- Bluetooth
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- Keyless Entry/Start
- Upgraded Headlights
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Located in Cerritos, CA / 22 miles away from Irvine, CA
Paint Protection Film (Tms),Body Side Moldings (Tms),Door Edge Guards (Tms),Lane Keeping Assist,Rear Bumper Applique (Tms),Keyless Start,50 State Fede...
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VIN: JTDACACUXP3010382
Stock: P3010382 - Arriving Soon
$33,998Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticCabe Toyota Long Beach (26 mi away)- Back-up camera
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Located in Long Beach, CA / 26 miles away from Irvine, CA
53/51 City/Highway MPG Experience Cabe Value Plus- 10 year no cost oil changes, free car wash and more!!! Number one rated dealer on Yelp in Souther...
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VIN: JTDACACU7P3010033
Stock: 139072
Listed since: 09-21-2023 
Not PricedCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticTustin Toyota (3 mi away)Home delivery*- Back-up camera
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Located in Tustin, CA / 3 miles away from Irvine, CA
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VIN: JTDACACU0P3010617
Stock: 23T6396
Listed since: 09-08-2023- Arriving Soon
Midnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticTustin Toyota (3 mi away)Home delivery*- Back-up camera
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Located in Tustin, CA / 3 miles away from Irvine, CA
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VIN: JTDACACU7P3009979
Stock: 23T6404
Listed since: 09-08-2023 - $40,564Dealer PriceReservoir Blue Color: Reservoir Blue Reservoir BlueBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticNorth Hollywood Toyota (46 mi away)
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Located in North Hollywood, CA / 46 miles away from Irvine, CA
2023 Toyota Prius Prime XSE Premium Blue Continuously Variable (ECVT) XSE Premium 50/47 City/Highway MPG Serving the good folks Los Angeles and the S...
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VIN: JTDACACU6P3009553
Stock: 346584
Listed since: 09-20-2023 - New Listing
Not PricedMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticSouth Coast Toyota (12 mi away)Home delivery*- Back-up camera
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Located in Costa Mesa, CA / 12 miles away from Irvine, CA
Aluminum Wheels Back-Up Camera Satellite Radio iPod/MP3 Input Onboard Communications System. WHY BUY FROM US Since our founding we have earned ...
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VIN: JTDACACU8P3009733
Stock: 779076
Listed since: 09-19-2023 - Not PricedMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Huntington Beach (14 mi away)Home delivery*
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Located in Huntington Beach, CA / 14 miles away from Irvine, CA
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VIN: JTDACACU8P3009909
Stock: 211550
Listed since: 09-08-2023 - Midnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Huntington Beach (14 mi away)Home delivery*
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Located in Huntington Beach, CA / 14 miles away from Irvine, CA
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VIN: JTDACACUXP3010396
Stock: 722400
Listed since: 09-17-2023 - Arriving Soon
$44,878Dealer PriceCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Carlsbad (49 mi away)- Back-up camera
- Bluetooth
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Located in Carlsbad, CA / 49 miles away from Irvine, CA
You won't want to miss this excellent value! You'll appreciate its safety and technology features! Toyota paid particular attention to efficiency and ...
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VIN: JTDACACUXP3009863
Stock: 70697
Listed since: 09-20-2023 - $44,878Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticToyota of Carlsbad (49 mi away)
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Located in Carlsbad, CA / 49 miles away from Irvine, CA
You won't want to miss this excellent value! A safe vehicle to haul your most precious cargo! Comfort and convenience were prioritized within, evidenc...
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VIN: JTDACACU7P3010145
Stock: 70699
Listed since: 09-18-2023 - $38,093Dealer PriceMidnight Black Metallic Color: Midnight Black Metallic Midnight Black MetallicBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Carlsbad (49 mi away)
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Located in Carlsbad, CA / 49 miles away from Irvine, CA
What a fantastic deal! Check out this great low mileage vehicle! Comprehensive style mixed with all around versatility makes it an outstanding choice!...
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VIN: JTDACACU1P3010500
Stock: 70696
Listed since: 09-18-2023 - Arriving Soon
Guardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticManhattan Beach Toyota (39 mi away)Free home delivery*- Back-up camera
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Located in Manhattan Beach, CA / 39 miles away from Irvine, CA
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VIN: JTDACACU1P3010190
Stock: 212892
Listed since: 09-14-2023 - Arriving Soon
Not PricedGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticManhattan Beach Toyota (39 mi away)Free home delivery*- Back-up camera
- Bluetooth
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Located in Manhattan Beach, CA / 39 miles away from Irvine, CA
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VIN: JTDACACU0P3010522
Stock: 212922
Listed since: 09-14-2023 
Guardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticManhattan Beach Toyota (39 mi away)Free home delivery*- Back-up camera
- Bluetooth
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Located in Manhattan Beach, CA / 39 miles away from Irvine, CA
XSE Premium
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VIN: JTDACACU3P3010661
Stock: P3010661
Listed since: 09-14-2023
Not PricedGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red leatherette Color: Black and Red leatherette Black and Red leatherette4cyl AutomaticManhattan Beach Toyota (39 mi away)Free home delivery*- Back-up camera
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Located in Manhattan Beach, CA / 39 miles away from Irvine, CA
XSE
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VIN: JTDACACU4P3010636
Stock: P3010636
Listed since: 09-14-2023
Not PricedCutting Edge Color: Cutting Edge Cutting EdgeBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticMarina Del Rey Toyota (43 mi away)- Back-up camera
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Located in Marina Del Rey, CA / 43 miles away from Irvine, CA
Cutting Edge 2023 Toyota Prius Prime SE 2.0L 4-Cylinder DOHC 16V VVT FWD 53/51 City/Highway MPG Marina del Rey Toyota has been a family-owned busine...
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VIN: JTDACACU2P3008495
Stock: 8495
Listed since: 09-12-2023- Arriving Soon$39,063MSRPGuardian Gray Color: Guardian Gray Guardian GrayBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticToyota of Poway (68 mi away)
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Located in Poway, CA / 68 miles away from Irvine, CA
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VIN: JTDACACU2P3009629
Stock: P3009629
Listed since: 09-19-2023 
$41,593Dealer PriceWind Chill Pearl Color: Wind Chill Pearl Wind Chill PearlBlack and Red cloth Color: Black and Red cloth Black and Red cloth4cyl AutomaticMossy Toyota (72 mi away)- Back-up camera
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Located in San Diego, CA / 72 miles away from Irvine, CA
2023 Toyota Prius Prime SE 5D Hatchback Wind Chillpearl FWD 2.0L 4-Cylinder DOHC 16V VVT At Mossy Toyota, we’re part of the Mossy Automotive Group of...
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Listing Information:
VIN: JTDACACU4P3009535
Stock: 765882
Listed since: 09-12-2023
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Fun and Enjoyable Drive - Premium Quality
Richard C., 07/25/2023
2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
Let me preface this, I am a 6'3" man, and my wife is a 5'4" woman. We both drive this vehicle and live in an apartment with a garage with a standard 110v Outlet. We just took ownership of our vehicle, prior we had a 2017 Prius Prime, and this car is exceptionally better and worth the upgrade.
We chose the 2023 Prius Prime XSE Premium with the Sunroof, Advanced Technology Package, and … the all-weather mats. I will list out some really cool pros and features, then dive into an overall experience and cons.
Pros:
Vehicle is stable, fast, and a smooth drive. In all EV mode, it's no different than the 2017-2022 models, a bit slow, but still quick from 0-35. It's quiet and quite enjoyable, the JBL sound system is great too. Beyond this, the car itself when in Sport + EV Auto is insanely fast for a Prius, I can outplace the entry level Model 3 Tesla and merging onto the interstate with no long ramps (Thanks Seattle) is a breeze. Next, parking assist is flawless nearly, parallel parking, front parking, back parking, it's all super easy with the 360 birds eye view and digital rear camera. Trunk space is plentiful, a bit more than the 2017-2022 Prime Models, but the real benefit is the foam compartment underneath. We found this to be a great storage space for extra clothes, cleaning supplies, children's supplies, picnic gear and other odds and ends (think vacuum, trash bag, etc). Charging is fairly quick, and can easy go from 0-44 overnight with about 12kWh used, a bit less efficient than the older models, but that 40 miles of electric range is sweet. Heated seats and ventilated seats make this a super comfortable ride, and remote start makes sure the car is warm and defrosted or cool and sweet for summer or winter in Seattle.
One other fun note, we are a mix iPhone/Android family, I use the Google Pixel 7 Pro and my wife is on the iPhone SE 3rd Gen. The Android Auto is fantastic, maps and music are great and the screen is quite responsive. When I am driving, it auto selects my Pixel as the default device, but, when my wife drives (normally alone) it will auto select her iPhone. Apple car play is nice and wife thinks it's great. I will say, the Technology is next level, driving assist is great for Seattle Traffic and blind spot monitors are spot on.
Cons:
The instrument cluster is a bit weird, no matter what steering wheel position to have as a big guy, it's just odd. Wife struggles seeing through the wheel as well, although, not as much considering she sits a bit higher in the chair and is able to lower the steering wheel. This isn't so much a problem as it is weird when making turns and not being able to see your dash. Beyond this, back seats are only for people only 5'8", any taller and it's quite uncomfortable, good news is, we only have kids in the back seats.
The only other issue I have with the car is the price, we paid huge premiums, but still feel it was worth it, sold our old car for 3/4 of the purchase price of this vehicle so we have a small loan, but still, if you are looking for a budget, the better option is the standard LE Prime or the standard LE Prius.
Verdict (Personal Opinion):
This is the best Toyota vehicle we have ever owned, it's a great long-term family car as when the kids grow up, they will have all the comfort of the back seats with heated options, USB-C Chargers for Tablets/Phones. This build quality is stable, it handles extremely well, and overall feel like a luxury vehicle without the luxury cost. Personally I would be willing to pay almost $60,000 for this car as it drives and feels more like a BMW 330e or i4 M50 Sedan than a Prius Sedan.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $37,189 |
| 2023 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $40,564 |
| 2023 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | N/A | 4-cylinders (plug-in hybrid) | $33,998 |
More about the Toyota Prius Prime
Edmunds has 28 New Toyota Prius Primes for sale near you, including a 2023 Prius Prime SE Hatchback and a 2023 Prius Prime XSE Premium Hatchback ranging in price from $33,998 to $40,888.
How much is a new 2023 Toyota Prius Prime in Irvine, CA?
- A new 2023 Toyota Prius Prime starts at $33,998 (including destination charge) in Irvine, CA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next. Learn more
How much does a 2023 Toyota Prius Prime Hatchback cost in Irvine, CA?
- A new 2023 Toyota Prius Prime Hatchback starts at $33,998 in Irvine, CA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds. Learn more
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** This image is a stock photo and may not reflect the model year or color of, and/or equipment offered on, the advertised vehicle.