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- $41,670MSRP $42,889
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
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Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
*Lease for $342.60/Month for 36 Months with $3,999 Down Payment and $4,500 Toyota Lease Subvention Cash**LEASE TERMS*$342.60 per month payment for 36 ...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU0R3037318
Stock: P27695
Listed since: 01-08-2025 - $41,268MSRP $42,440
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
Close
Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
*Lease for $337.72/Month for 36 Months with $3,999 Down Payment and $4,500 Toyota Lease Subvention Cash**LEASE TERMS*$337.72 per month payment for 36 ...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU1R3029907
Stock: P27262
Listed since: 10-10-2024 - Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
Close
Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU9R3018542
Stock: R103BP01
Listed since: 01-19-2024- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
Close
Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU2R3022206
Stock: R110CC95
Listed since: 03-14-2024- Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
Close
Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU0R3014511
Stock: R147BM48
Listed since: 11-24-2023- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- White River Toyota (2,596 mi away)
- Final assembly in Japan
Close
Located in White River Junction, VT / 2,596 miles away from Atascadero, CA
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU8R3012313
Stock: R144AV03
Listed since: 11-01-2023- $44,229MSRP $44,229
- Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Lia Toyota of Wilbraham (2,599 mi away)(17)
- Final assembly in Japan
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Located in Wilbraham, MA / 2,599 miles away from Atascadero, CA
White 2024 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACUXR3039061
Stock: R3039061
Listed since: 01-29-2025 - New Listing$43,734MSRP $43,734
- Exterior color: Midnight Black MetallicMidnight Black Metallic
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Girard Toyota (2,623 mi away)
- Final assembly in Japan
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Located in New London, CT / 2,623 miles away from Atascadero, CA
XSE Premium
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU7R3031306
Stock: 14392
Listed since: 04-26-2025 - Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red clothBlack and Red cloth
- 4cyl automatic
- Charles Toyota (2,624 mi away)
- Final assembly in Japan
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Located in Norwich, CT / 2,624 miles away from Atascadero, CA
Wind Chill Pearl 2024 Toyota Prius Prime SE FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT Active Cruise Control, Alloy wheels, Automat...
Features and Specs:
52 Combined MPG (53 City/51 Highway)
Listing Information:
VIN: JTDACACU3R3035529
Stock: 20531
Listed since: 04-09-2025- $43,113MSRP $43,113
- Exterior color: Cutting EdgeCutting Edge
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Herb Chambers Toyota of Auburn (2,630 mi away)(38)
- Final assembly in Japan
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Located in Auburn, MA / 2,630 miles away from Atascadero, CA
This Toyota won't be on the lot long! A practical vehicle that doesn't sacrifice style! Comfort and convenience were prioritized within, evidenced by ...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU6R3039266
Stock: R150FU65
Listed since: 02-06-2025 - $41,808MSRP $43,108
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- McGee Toyota of Putnam (2,631 mi away)(3)
- Final assembly in Japan
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Located in Putnam, CT / 2,631 miles away from Atascadero, CA
Guardian Gray 2024 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVTHere at McGee Toyota of Dudley, we ta...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU6R3030339
Stock: 24837
Listed since: 09-11-2024 - $43,183MSRP $43,183
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Westboro Toyota (2,640 mi away)
- Final assembly in Japan
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Located in Westborough, MA / 2,640 miles away from Atascadero, CA
Gray XSE PremiumAdvertised price excludes tax, tag, registration, title, $595 documentation fee. Must Finance with Westboro Toyota.
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU6R3034665
Stock: T76279
Listed since: 12-16-2024 - $40,354MSRP $40,354
- Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Herb Chambers Toyota of Boston (2,666 mi away)(7)
- Final assembly in Japan
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Located in Boston, MA / 2,666 miles away from Atascadero, CA
Drive this home today! You won't want to miss this excellent value! This vehicle glistens in the crowded hatchback segment! Toyota prioritized fit and...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU5R3036214
Stock: 2436214
Listed since: 11-15-2024 - $43,193MSRP $43,193
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Herb Chambers Toyota of Boston (2,666 mi away)(7)
- Final assembly in Japan
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Located in Boston, MA / 2,666 miles away from Atascadero, CA
Don't miss this great Toyota! Packed with features and truly a pleasure to drive! Top features include front bucket seats, a trip computer, an outside...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU5R3028307
Stock: 2428307
Listed since: 08-02-2024 - $39,929MSRP $39,929
- Exterior color: Cutting EdgeCutting Edge
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Herb Chambers Toyota of Boston (2,666 mi away)(7)
- Final assembly in Japan
Close
Located in Boston, MA / 2,666 miles away from Atascadero, CA
Check out this great value! This hatchback invigorates its segment with sporty proportions, generous equipment and exceptional safety! Toyota infused ...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU9R3038922
Stock: 2438922
Listed since: 12-12-2024 - $38,507MSRP $38,507
- Exterior color: Guardian GrayGuardian Gray
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- McGee Toyota of Hanover (2,682 mi away)(5)
- Final assembly in Japan
Close
Located in Hanover, MA / 2,682 miles away from Atascadero, CA
Dynamic Radar Cruise Control, Lane Departure Alert, Pre-Collision System w/ Pedestrian Detection, Toyota Safety Sense, Blind Spot Monitor, Exterior Pa...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU0R3031776
Stock: 65883
Listed since: 03-06-2025 - $38,701MSRP $39,929
- Exterior color: Reservoir BlueReservoir Blue
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Ira Toyota Orleans (2,728 mi away)
- Final assembly in Japan
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Located in Orleans, MA / 2,728 miles away from Atascadero, CA
NAV, Sunroof, Heated Seats, Onboard Communications System, iPod/MP3 Input, Alloy Wheels, FIXED GLASS ROOF, RADIO: TOYOTA AUDIO MULTIMEDIA W/12.3... DI...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU1R3025694
Stock: R3025694
Listed since: 07-22-2024 - Exterior color: Cutting EdgeCutting Edge
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Caldwell Toyota (1,587 mi away)(96)
- Five Star Dealer
- Final assembly in Japan
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Located in Conway, AR / 1,587 miles away from Atascadero, CA
Cutting Edge 2024 Toyota Prius Prime XSE Premium FWD Continuously Variable (ECVT) 2.0L 4-Cylinder DOHC 16V VVT {features].
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU8R3024025
Stock: 241038
Listed since: 08-20-2024- Exterior color: Wind Chill PearlWind Chill Pearl
- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Bommarito Toyota (1,676 mi away)
- Final assembly in Japan
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Located in Hazelwood, MO / 1,676 miles away from Atascadero, CA
Sale Price does not include $585 dealer fee.
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACUXR3036967
Stock: T241214- Interior color: Black and Red leatheretteBlack and Red leatherette
- 4cyl automatic
- Serra Toyota (1,927 mi away)(1)
- Final assembly in Japan
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Located in Birmingham, AL / 1,927 miles away from Atascadero, CA
2024 Toyota Prius Prime XSE Premium FWD4-Wheel Disc Brakes, 8 Speakers, ABS brakes, Air Conditioning, Alloy wheels, AM/FM radio: SiriusXM, Auto High...
Features and Specs:
48 Combined MPG (50 City/47 Highway)
Listing Information:
VIN: JTDACACU6R3033984
Stock: 033984
Listed since: 12-16-2024
Showing 106 - 125 out of 125 listings
Consumer Reviews for the Toyota Prius Prime
Read recent reviews for the Toyota Prius Prime
Handles well, great MPG’s and quick
Dillon, 04/23/2024
2023 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT)
I’m 6’2” and 230 pounds and I do not have issues getting in and out of the car. I do a lot of driving and the driver’s seat is comfortable, I’ve only been in the passenger seat once and it was adequate. I like the plug-in hybrid and typically get about 45 miles out of the battery. I had a 2021 RAV4 prime and was always surprised how noisy the engine could be and hoped that issue would be … corrected in this car, but unfortunately not so. While cruising on the highway, the engine is not that noticeable but with any acceleration it is surprisingly noisy.
The ground clearance is almost an inch higher than the previous generation making oil changes with small ramps a piece of cake.
| Trim | MPG | Engine | Starting Price |
|---|---|---|---|
| 2024 Toyota Prius Prime XSE Premium 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | 50 - 47 | 4-cylinders (plug-in hybrid) | $42,440 |
| 2024 Toyota Prius Prime XSE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | 50 - 47 | 4-cylinders (plug-in hybrid) | $37,744 |
| 2024 Toyota Prius Prime SE 4dr Hatchback (2.0L 4cyl gas/electric plug-in hybrid CVT) | 53 - 51 | 4-cylinders (plug-in hybrid) | $34,949 |
More about the Toyota Prius Prime
Edmunds has 125 New Toyota Prius Primes for sale near you, including a 2024 Prius Prime SE Hatchback and a 2024 Prius Prime XSE Premium Hatchback ranging in price from $34,949 to $44,229.
How much is a new 2024 Toyota Prius Prime in Atascadero, CA?
- A new 2024 Toyota Prius Prime starts at $34,949 (including destination charge) in Atascadero, CA. Prices will go up based on the trim level you choose and any options you add. Keep in mind that prices can also vary from one state to another and even from one dealership to the next.
How much does a 2024 Toyota Prius Prime Hatchback cost in Atascadero, CA?
- A new 2024 Toyota Prius Prime Hatchback starts at $34,949 in Atascadero, CA. Prices will vary depending on what trim level you choose. Each state may have different pricing, so make sure you enter your correct ZIP code on Edmunds.
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