2011 Mitsubishi Outlander Sport SE: Bolivia's Road of Death
June 08, 2011
Have you seen this one yet? Mitsubishi Motors have followed up their "Most Inane World Records in 24 Hours" ad with this more compelling "World's Most Dangerous Road" ad that they shot on Yungas Road in Bolivia.
This single-lane width road is also known as "Bolivia's Road of Death."
The dropoffs here (up to 2000 ft) make those in Malibu Canyon seem like street curbs.
One estimate is that 200 to 300 travellers are killed annually on this road. Gulp.
Hit the jump for the ad spot and the making of video.
Albert Austria, Senior VE Engineer @ 9,090 miles