2014 Mercedes-Benz CLA250: The Buying Landscape
November 15, 2013
The 2014 Mercedes-Benz CLA250 is one of the most researched models on Edmunds.com. This meant that it was a no-brainer for us to add it to the long-term fleet. My marching orders were simple: "Buy a CLA and keep it under $35,000."
Not surprisingly, the $29,900 CLA that shoppers see in commercials is pretty rare. In the real world, the bottom-floor price for a CLA is about $31,025. This includes the $925 destination fee and $200 to pre-wire the car for the Becker navigation. If you wanted to move forward with the Becker navigation, it would cost another $600.
On the top floor of pricing, I saw that a dealer in Beverly Hills was selling a loaded CLA250 for $44,010. So much for that "entry level" car.
We settled on a model that included the premium and multimedia packages. That's it. We felt that this was a nice representation of what most CLA buyers would get. Check the model review for what comes in those packages. Next up was color choice.
I'm a fan of cool, offbeat colors and I had zeroed in on Northern Lights Violet (picture a dark shade of wine). Mercedes also offers a matte silver paint for $2,500, but I didn't run across any cars with this option. We ended up with Cirrus White, a good choice for resale purposes.
I found the car at Penske Mercedes in West Covina, Calif. The MSRP was $35,495. Edmunds TMV showed that the CLA250 has been holding its value and selling at MSRP. I kept this in mind, but figured I'd try to shave a little off that sticker price. I offered $35,000 and after checking in with his manager, the salesman and I had a deal.
Penske Mercedes delivered the CLA250 to our offices and offered us a walk-around of the car and all its features. It was a good shopping and buying experience, and I'll definitely keep the team at Penske in mind the next time we're in the market for a Mercedes.
If you bought a CLA250, what color and options would you get?
Ronald Montoya, Consumer Advice Editor @ 172 miles