2016 Mazda MX-5 Miata: I Found the Bose Logo
by Josh Sadlier, Senior Editor on August 2, 2016
Just a brief note here for posterity. In my stereo evaluation of our 2016 Mazda MX-5 Miata's standard Bose system, reader hank39 asked if Mazda had "stopped placing the Bose logo on the speaker grilles." I confirmed that the grilles had no logos, and I theorized that "maybe Bose requires a certain level of component quality if you want to use the logo."
I was not correct.
I noticed this morning that there are, in fact, two Bose logos in the car — one on each headrest, facing out so the world can see. Doesn't make the system sound any better, but there it is.
I always thought this was a cool logo, by the way. Maybe that's because I remember seeing it on the Wave Radio when it came out in 1993. The Wave cost an unfathomable $349 — it was just a radio! — but to my 11-year-old self, standing there in my friend's living room (no way my parents were paying that for that), it sounded amazing. And like I said in the stereo evaluation, the Bose system in my own car still sounds amazing. I think the company simply doesn't mind putting its brand on so-so systems, too, if an automaker wants a more value-oriented option. That's a business decision, but it doesn't mean Bose can't do great things.
Josh Sadlier, Senior Editor @ 11,401 miles