2007 Kia Rondo: Perfectly Ordinary
January 02, 2008
Those of us who work in this business do so because we really like cars. We know a fair amount about them, some of us have raced or wrenched them, we have read car magazines and books, we have Speed Channel in our cable package; one of us even Tivos the Barrett-Jackson auction. But there are a whole lot of people out there who feel a car is simply a conveyance, a way to get from A to B. Nothing more, nothing less.
They wouldn't know a Merkur from a Maserati.
I believe the Kia Rondo is for these people. It's very easy to drive and get to know. It's plenty spacious, not really a station wagon and not really a sedan. All the buttons are where they should be, nothing particularly out of place, and it's got a heating system and a stereo and lights and all that. But I have absolutely no Feel for it, no Passion, nothing that rubs me one way or another. As a dyed-in-the-wool opinionated car lover, there's nothing I really DIS-like about it, but there's also nothing I particularly LIKE about it. You get in and you drive it and you park and you forget it. OK, to be honest, I don't particularly like how tall it is. But I don't dislike that either. It's just sort of a very good blah. And there happens to be a very large audience of people who want exactly that.
Rondo: The Car for People Who Don't Like Cars. or Rondo: If All You Care About Is Getting There. OK, maybe I need to work on these.
Doug Lloyd, Senior Copy Editor @ 4,842 miles