2007 Kia Rondo: Don't Laugh
December 20, 2007
A few nights ago I stayed in a hotel. When checking in, the guy at the desk asked what I was driving so that he could give me a parking lot pass. "A Kia Rondo," I said with a bit of unintended Rondo soda enthusiasm.
Reaction? He laughed at me. Then he said, "A Rondo? I don't even know what that is."
I really do like our Rondo. It's versatile, roomy, of high quality and pleasingly affordable. But I think Kia faces an uphill battle. Nobody knows what it is. Plus, a female associate of mine had this reaction upon seeing it: "I would never drive it. It looks like a minivan." I suspect there are plenty of other young drivers out there with a similar opinion.
Then again, Kia and Mazda have the "mini minivan" market to themselves right now. So maybe they don't need a homerun since a double will do. If you're curious, here are the November 2007 YTD sales figures as reported by Automotive News.
Kia Rondo: 24,128
Mazda 5: 12,089
Brent Romans, Senior Automotive Editor