You call that a badge? - 2011 Kia Optima SX Turbo Long-Term Road Test

2011 Kia Optima Long-Term Road Test

2011 Kia Optima SX Turbo: You call that a badge?

December 11, 2011

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I've always held that good design doesn't cost more than poor design. This applies to an entire exterior design as well as something as simple as a badge. Badges stand for something. They're the ambassadors of the company that built them. They're the "jewelry" or accessories for the car and say something about the vehicle's purpose, place, or even worth. What does the Kia badge say to you?Here are a few badges I've snapped over the past year or so. Of course, there are a bunch more I should have/could have included, but these few should illustrate some differences.

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Chief Road Test Editor, Chris Walton @ 15,372 miles


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