Is There a Stigma? - 2011 Kia Optima SX Turbo Long-Term Road Test

2011 Kia Optima Long-Term Road Test

2011 Kia Optima SX Turbo: Is There a Stigma?

May 06, 2011

Kia Optima Stigma.jpg

I've got a friend looking for a new car. Her parents had Camrys and her boyfriend's parents had Accords so both of those are out. She laughed-- hard -- when I said Buick Regal and said something to the tune of, "Not until I'm 95." Oh, and she won't buy domestic. So I said, "Kia Optima Turbo." I've reccomended the Optima to one other person who wound up buying a Forte (no idea what happened there) so I thought nothing of it.

1) It's quick. She likes acceleration. 2) It looks awesome. Seriously, look at that thing. 3) It meets all of her crazy criteria. 4) Warranty. 5) Look at that again. Rad.

Unfortunately, I was met with more laughter and a "$26k for a Kia? Why would I buy a Kia? I'm not in college anymore."

::sigh:: At that point I gave up and dismissed her opinions completely. She's got a boyfriend to figure that mess out.

But then last night when I was being sleuthy and shooting a 2012 911 Prototype, one of the engineers was openly mocking my Kia! Were it my car I would have had to step outside to defend her honor, but as it wasn't, I shrugged it off.

Still, the question is valid: Is there still a stigma -- despite solid products, higher prices and a good warranty-- about actually OWNING a Kia?

Mike Magrath, Associate Editor @ 5,112 Miles.

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