2015 Kia K900: Clean, Crisp but I Want Analog
February 23, 2015
Kia's strategy with the 2015 Kia K900 is as obvious as it is brilliant: Build in some Lexus engine character, make it as quiet as a big Benz, load it with every executive-level creature comfort in the factory, then sell it all for about the price of a BMW 5 Series. It's hard to argue with the results. If you deal high-grade narcotics and need to stay under the DEA radar, but can't bring yourself to drive a more plebian sedan, you could do worse than the K900.
But if imitation is the sincerest form of flattery, I would've preferred Kia not ape the digital displays of the big German sedans. In theory, these displays make great sense. A simple, single LCD display that the driver can often customize to taste seems like a very sensible product for the connected age. Our Kia's is super clean with crispy graphics.
Only problem is that it's flat. Flat, flat, flat. No depth. No spatial sense. It's like watching a cartoon of what your right foot is doing, instead of watching a glowing red acrylic needle sweep up and down a surfaced gauge face. These displays (and the K900 is not alone) have all the charm of gauges from Gran Turismo.
Some people are fighting quixotic dreams to save manual transmissions. Baby steps, I say. Save analog gauges first.
Dan Frio, Automotive Editor @ 10,200 miles