Most trade-in tools on dealer sites were built for desktops; they're slow and complex, causing you to lose out on leads.

Our Trade-In Tool is streamlined to help shoppers find the value of their used car as easily as possible (especially on mobile).

As easy as a Google search

Our next-generation tool is optimized with AI and uses predictive search to help shoppers autocomplete their info. It's fast and easy to use on both desktop and mobile.

This means more trade-in leads for you — in fact, dealers who use our tool see a 40% form completion rate*.

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Upgrade your trade-in tool

Generate more high-converting leads

Generate more high-converting leads

Upgrade to a better tool and see immediate results

Retain shoppers — reduce drop-off

Retain shoppers — reduce drop-off

Don't let mobile customers slip through the cracks with a complex and outdated tool

Increase profitability

Increase profitability

Get more opportunities to acquire used and CPO inventory — spend less time and money at auctions

Trade In Tool Demo
Why partner with Edmunds?
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    Mobile-first design

    Our tool is user-friendly and familiar to anyone who uses a smartphone today
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    Transparent measurement

    Our tool is the only one in the industry that doesn't use iFrames, which means you can track its performance
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    SEO optimized

    We know site speed and rankings are important — our tool is designed to load quickly and help improve your site's ranking
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    PCG Group compliant

    Our tool follows industry best practices for reporting, as set by Brian Pasch's PCG Research
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    Over 50 years of experience

    We work to provide the most accurate values, ensuring trust between you and your shopper
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    Integrated with top platforms

    We partner with providers like CDK and DDC for easy implementation and integrated reporting

Generate leads with multiple widget options

We give you the flexibility to choose how to offer trade-in appraisals and maximize your performance and ROI.
Trade-in page

Trade-in page

On your VDPs

On your VDPs

On your SRPs

On your SRPs

FAQ

*Based on Edmunds internal data collected from June 1, 2018 to July 31, 2018

**From a December 2018 PCG Research report commissioned and underwritten by Edmunds.