2010 Hyundai Sonata GLS: The DQR Thing
September 15, 2010
This is not the front of the 2010 Hyundai Sonata.
Instead it's the front of the 2011 Honda Accord. It doesn't look too snappy compared to the Sonata, so maybe it's no wonder that Honda is a little sensitive about Hyundai's success of late. But what the Accord does have is DQR - the acronym that Honda uses to define durability, quality and reliability.
Hyundai has gone a long way toward building its own image of quality with its 100,000-mile warranty and a bright, glossy sense of style. And yet the prosaic Accord reminds us that the definition of quality also encompasses a feeling of substance, something that is beyond a simple count of things gone wrong or a guarantee of manufacturer backing in case a car goes bad.
Say what you will about the way that the 2011 Honda Accord looks (and I have a lot to say on that subject), yet it never gives you the feeling that it's been put together by Disney imagineers. This is a car that will stick with you for the long haul.
As polished as the Hyundai Sonata is in virtually every respect, it still needs some of that DQR thing to make believers of us all.
Michael Jordan, Executive Editor, Edmunds.com