2011 Hyundai Equus: What the Value-Conscious CEO Drives
September 14, 2011
Edmunds and Chief Executive, a magazine and Web site for top-of-the-heap business guys and gals, have put together a list of the top five work cars for CEOs. The unranked list leads off with the 2011 Hyundai Equus.
"The Hyundai Equus makes a statement about money, but one about value, not excess," say writers William J. Holstein and Michael Jordan, who is Edmunds' executive editor. "Hyundai has become a brand that's about smart spending--a message today's CEOs understand all too well."
Jordan and Holstein say this about the Equus: "Think of it as all the things that you like best about the full-size Lexus LS sedanquiet ride, effortless driving, lots of comfort, and convenience featuresand a price that makes you think of Costco."
I've never spent $65,400 at Costco, but I understand the point they're making about the Equus. It's a lot of car for the price. I've met a couple CEO types who might drive one -- if they weren't quite so status conscious.
The other four cars on the list are not quite what you might expect, if your image of a CEO is a Trumpish cigar-chomping guy who barrels through financial districts in an incredibly expensive gas-guzzler. The Equus's stable mates on the list are the 2011 BMW 335d ($44,150), the 2012 Chevrolet Volt ($43,390, from which you subtract the $7,500 federal tax credit), the 2011 Audi A8L 4.2FS ($113,975) and the 2011 Mercedes-Benz S400 Hybrid ($101,745).
If you were a CEO, (even better--if you actually ARE a CEO, and a cigar chomper to boot), what would you drive as your work car?
Carroll Lachnit, Features Editor, @12,349 miles