2011 Hyundai Equus Signature: Smart Money
December 13, 2011
There was a bit of a dust-up last time when I posted about our long-term 2011 Hyundai Equus Signature and its competitors' sales figures and transaction prices. Some of our readers felt that when it comes to these luxury sedans, value is not really part of the equation: you get what you want and feel good about it.
Well Hyundai not only believes that there are buyers in this segment that want value, they are actively targeting them in this new commercial that I saw last night.
In the ad, an affluent couple attending an event at the Solomon R. Guggenheim Museum in NYC pass up valet parking to take a free space across the street. And why wouldn't they (or you)?
Of course a lot of people would valet park instead, especially if they have a fancy car.
But if you're the type who would take the free space across the street, then perhaps you should consider the Equus, which really is the smart money alternative to expensive luxury sedans.
Albert Austria, Senior VE Engineer @ ~18,000 miles
(Equus valet parking commercial on the jump.)