2011 Hyundai Equus Signature: A Great Value
December 07, 2011
It seems that among our readers there are as many detractors as there are admirers of our long-term 2011 Hyundai Equus Signature. Of course you can count me in the latter group.
Those detractors point to several things including sales figures, company reputation, and a number of other reasons. One thing that surprised me is that some derided the Equus for being cheaper than its competition, while others thought the Equus wasn't cheap enough.
The Edmunds.com Pricing and Analysis team prepared this table showing sales and transaction prices for Jan-Nov 2011 year-to-date of your favorite luxury sedans.
Surprisingly, the Equus had fewer sales than both the Audi A8 and the Jaguar XJ.
And from these transaction prices you can see that the real-world price of the Equus is substantially less than its competitors. But is that price low enough?
Commenting on my previous Equus post, louiswei wrote: "Lexus did was to make a 90% W126 at 60% of the price and they did that with a NEW BRAND and an INDEPENDENT DEALER NETWORK. I think most of us would agree that the Equus is pretty much 90% of the aging LS but is it at 60% of the price? Obviously not because that would be $45,000 and that's where the Genesis 5.0 starts at."
So is the Equus 90% of a Benz S-Class (or LS)? Should it cost no more than 60% of its price?
I don't know the answer to either of those questions. (From these transaction prices the average Equus is 57.5% of the average Benz S-Class; 84.3% of the LS.)
What I do know is that while the Equus is not quite the equal of these other sedans (not yet, at least), at under $60K, it's a great value.
Albert Austria, Senior VE Engineer @ ~17,000 miles