2011 Hyundai Equus: Are They Buying It?
April 11, 2011
No doubt about it, the Equus is pretty convincing. I took it out to lunch today and was struck by how genuinely high-end it feels -- deluxe materials quality, quiet cabin, plush ride. But are people ready to be convinced? There's been lots of talk about whether luxury-car buyers, who can be a status-conscious bunch, would be willing to open their pocketbooks for a lowly Hyundai.
Well, it looks like the Equus is winning some fans; Hyundai reports that its flagship sedan is outpacing sales objectives. First-quarter sales for the Equus stand at 728 units -- enough to give the model a six percent share of its segment, according to Hyundai.
Be interesting to see if the car continues to win new converts in the months and years ahead.
Warren Clarke, Automotive Content Editor