2010 Honda Insight: Aren't You A Little Small For A Hybrid?
August 10, 2009
It's hard to gauge the new Insight's size in photos, so I'll go ahead and tell you that if you've never seen one in person, it's not as big as you might think it is. The automotive media (us included) has billed the new Insight as Honda's Toyota Prius fighter. But whereas the EPA classifies the Prius as a midsize car, the 2010 Insight is still a compact.
Being small isn't necessarily a bad thing -- just compare the Insight's fuel economy (or price) to that of a Chevrolet Tahoe Hybrid. But I suspect that some car shoppers intrigued by all the Prius-versus-Insight comparisons as well as Honda's "Hybrid for everyone" advertising message might be surprised when they see an Insight parked next to a Civic on a Honda dealer lot and realize that the Insight is smaller. A lot of Americans just aren't very keen on small, something that I was reminded of yesterday when I drove our Insight into a grocery parking lot full of trucks, SUVs and crossovers.
Brent Romans, Senior Automotive Editor @ 3,229 miles