2008 Ford Taurus X Consumer Review: Great car, terrible marketing

2008 Ford Taurus X - Consumer Review

Average Consumer Rating

86 Total Reviews

SEL Wagon (3.5L V6 6-speed Automatic)

Build Quality
Reliability Value
Great car, terrible marketing by Ford
By BNSF616 on


2008 Ford Taurus X SEL 4dr Wagon (3.5L 6cyl 6A)


Our beloved and generally reliable '99 Dodge Grand Caravan had 135K mi and was beginning to worry us on road trips. I had been aware of this Ford design since it debuted as the '05 Freestyle. Found a pristine '08 (19K mi) at the dealer, test-drove it several times and finally bought it. It's hard to imagine a more versatile daily driver -- RAV4 and CRV, maybe. What is just amazing to me is how incompetently Ford marketed and advertised this vehicle. We've received nothing but compliments and admiring questions from total strangers, and they invariably say "Never heard of it." Sadly, Ford is killing production in Feb 2009 after only two model years. This is tragic and stupid.

Best Features

Overall comfort, ride, handling, flexible interior, build quality, long list of standard features, smooth and abundant power.

Worst Features

Fuel economy isn't great, but we knew that going in. EPA numbers (17/24) are almost exactly what we get, although careful and sensible highway cruising may squeeze a little more. Abundant power (60% more hp than our old van at roughly the same weight) eases the pain a bit.
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