2008 Ford Focus SES Coupe: Aim High
July 20, 2009
You can knock this runabout all you like, but the more I drive our Focus, the more I appreciate how it aspires to be more car than it appears, or maybe is. The underrated dot-matrix display is actually a pretty powerful display tool, prodding and guiding you through the myriad of Sync functionality, sort of an early-80s face on new-century tech. Sure it's a bunch of dots, but it aims high (perhaps impossibly so) each time you start the car with this "Ford Focus Audiophile" message. You'd probably laugh all the way home until it automatically syncs with your phone then offers you Bluetooth audio streaming. "Jeezus Dottie, slow down there..."
For a daily commuter, Ford's got a tech ringer with a Sync equipped Focus, but little touches such as the fat outside mirrors, and meaty shifter sourced from Ford's ever more upscale parts bin also provide constant reminders that on some level, the Focus is at least trying. The bar is pretty low in this class, but Ford seems to be aware of critical touch points. What's the last feature that surprised you in the econobuck class?
Paul Seredynski, Executive Editor @ 24,763 miles