2013 Ford Focus ST: Would You Wear the Badge?
October 31, 2012
If you own -- or aspire to own -- a Focus, Ford would like to deputize you. On the Focus site, you can choose and download the badge you see above, as well as a whole slew of other ones. They're formatted for desktop or laptop wallpaper, iPhone or Android phone wallpaper or Facebook profile. There are also versions to use with your signature line in e-mail or on a forum.
Ford says the badges represent "an exclusive opportunity -- a cool invite to join Ford in a new way of thinking, interacting and creating." You don't have to own a Focus or other Ford car to get a badge, either. "Just be you," Ford says, and get access to contests, games, vehicle reveals and such. You'll also invited to submit "your amazing ideas and photos."
Some of the badges aren't Ford-specific. They show that you're a fan of road trips, such as the badge above, that you (heart) hybrids or that you're a woman driver.
A cynic would say that having you display a Focus badge on your Facebook page and in other social media venues is a no-cost way for Ford to have you advertise and promote its products. I'm not the cynical type, so I won't say that. But would you?
Carroll Lachnit, Features Editor