2013 Ford Focus ST: Sold to CarMax
October 22, 2013
Our year with the long-term 2013 Ford Focus ST has come to an end, which means it was time to sell it and move on. I took it to CarMax to test the price waters. Before you hit the jump, take a guess as to how much we were offered. For reference, we paid $29,065 when we bought the car last year. Edmunds trade-in TMV is $19,972.
CarMax offered us $19,000. That's nearly a ten grand drop from our purchase price. The Focus's 35-percent depreciation really stings, given that our fleet average is about 22 percent. Turns out the CarMax offer was in the ballpark.
Some of you might be wondering why we didn't put it up for sale on AutoTrader. I scoped out the other cars for sale and quickly realized that our Focus would be facing some stiff competition if we were to offer it on the private-party market. Only 14 miles away was a nearly identical Focus ST with 17,000 fewer miles and an asking price of $22,900. And if our hypothetical Focus ST buyer was willing to drive about 250 miles out of the city, there was another Tangerine Scream Focus with only 349 miles on the odometer. It had an asking price of $24,999.
There was no way I was going to beat CarMax's $19,000 offer with that kind of competition. Sometimes the time and effort of selling a car yourself isn't worth it. The following day, I brought the car back to CarMax and accepted the offer.
And so the Focus ST leaves the fleet. I wasn't a fan of the color, but I loved the way the car drove. And judging by the miles we put on it, many other editors agreed.
Final Odometer: 20,780
Ronald Montoya, Consumer Advice Editor