2009 Ford Flex: The Fridge is a Rip Off
April 28, 2010
When we bought our 2009 Ford Flex, the refrigerator in the second-row center console was a $760 stand-alone option. That always struck me as a gigantic rip-off given the fact you could buy a full blown fridge for way less.
For 2010, the back seat fridge is no longer a stand-alone item. Instead, it is included in the elegantly named Rapid Spec - 303A package that is only available on the Limited. In this $3,600 package you also get 20-inch chrome clad wheels, the Multi-Panel Vista Roof and heated second-row bucket seats. Now, everything but the fridge can be had as a stand-alone option. Using those prices, the remainder is $459 for the fridge. That still seems like a rip-off.
Especially when you consider this nifty gadget I recently experienced during the 2011 BMW X5 launch in Miami. This BMW Electric Cooler/Carrier plugs into the cigarette lighter and was big enough to hold six to eight cans/bottles of whatever, plus enough vertical space to add various other items on top. Compare that to the built-in Ford fridge, which is awkwardly shaped and struggles to stuff in four Red Bull cans. You can also take the BMW one with you. The price for the BMW Electric Cooler/Carrier? $161 according to the eBay.
So now that the fridge comes in a package, it's a little less of a rip-off. But really, a portable cooler like this BMW one makes a lot more sense.
James Riswick, Automotive Editor