2015 Ford F-150: Can It Replace a Luxury Sedan?
by Brent Romans, Senior Automotive Editor on September 29, 2015
At a recent automotive event I attended, an automaker rep told me that approximately half of his brand's heavy-duty truck sales come from the luxury trim levels. It would seem the humble pickup truck has gotten pretty ritzy this past decade. This got me to wondering: given the rise of the luxury truck, would you consider buying a fully-loaded pickup truck instead of a luxury sedan?
Let's use our long-term 2015 Ford F-150 as an example.
Our F-150 Lariat rang up with an MSRP of $51,800. It's a lot for a truck, but we got a nice collection of luxury features for the money. Highlights include an 8-inch touchscreen with navigation, heated and ventilated front seats, keyless ignition and entry, leather upholstery, dual-zone automatic climate control and a 10-speaker sound system.
We could have spent even more to get LED headlights, premium interior upholstery, a 360-degree top-down camera system, an automated parking system, a heated steering wheel and adaptive cruise control. Now take a look at your typical luxury sedan, like a BMW 3 Series. The available high-end options are quite similar.
Granted, our F-150 can't match the compliant ride quality, stable handling or performance of your typical luxury sedan. But it's still pretty nice in regards to what most luxury sedan shoppers expect. Our F-150 rides comfortably (most of the time), the front seats are very comfortable for long drives, it's quiet on the highway, it goes from zero to 60 mph in 6.4 seconds, it looks classy and upscale, and it has a comparatively palatial backseat with way more headroom and legroom.
Plus, it's a truck! There's no way a luxury sedan can give you massive towing, hauling and off-road capabilities.
In a way, spending $50,000 on a truck makes a lot of sense.
Brent Romans, Senior Automotive Editor