Virtual Countdown to the Abarth Landing in LA - 2012 FIAT 500 Long-Term Road Test

2012 FIAT 500 Long Term Road Test

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2012 Fiat 500 Sport: Virtual Countdown to the Abarth Landing in LA

November 08, 2011

fiatabarth.jpg
The Fiat 500 Abarth reveal at the LA Auto Show is just around the corner, folks: November 16th! Of course it would be better to get to drive this turbocharged micro-car but right now I'll content myself by gazing longingly at it on the show stand. In any case, looks like Fiat is doing a great job of generating buzz around the car. Check out the Web page it built for the Abarth.

Being a social media user, I appreciate what the carmaker is doing here. Seemingly live Tweets populate the L.A. skyline (I Tweeted but it didn't pop up even after a page refresh, hm) while there are buttons to share the page with your Tweeps and Facebook friends. And the countdown clock casts an urgency over the whole page. 8 days, 2 hours, 37 minutes and 2 seconds, people! Only thing is that I wish Fiat included the sound of the car or more footage of it moving in its video.

Is this something you'd share with your FB friends?

Caroline Pardilla, Deputy Managing Editor

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