2012 Fiat 500: A Difficult Year
January 09, 2012
As far as the US is concerned, the 500 didn't exactly set things on fire sales-wise in 2011. Chrysler's goal was 50,000 units, but the brand moved just 19,769 Fiat 500s in the US last year.
It's a disappointment, no doubt. Still, plans are on track to expand the Fiat dealer network and grow the model line by 2013.
It's reported that Chrysler/Fiat's CEO, Sergio Marchionne, has set more a more modest US sales target for the 500 in 2012: between 25,000 and 35,000 units.
What do you think? Is the 2012 goal reasonable, or still a tad too optimistic?
Warren Clarke, Automotive Content Editor